From the former fashion director at Reformation, Staud was launched two years ago and creates vintage-style pieces with a timeless appeal. The look is LA cool and influenced by downtown street art, but because the brand forgoes trends the pieces are always wearable. This season is inspired by English summers and the collection is perfect for London in the sun.




Only in its third season, London-based Borgo de Nor combines bold colours with whimsical floral prints in a range of different dress silhouettes. The brainchild of former fashion editor Carmen Borgonovo and Joana de Noronha, each piece manages to transition the divide between city and beach style, and we can see ourselves wearing the dresses for days in the office, as a poolside cover-up and to al fresco dinners, not to mention to weddings and birthdays.




Elise Tsikis uses raw stones and natural fabrics to craft statement jewellery that is handmade in France. Influenced by the designs found in nature, Elise also takes inspiration from her French-Greek heritage and, rather than following trends, the design of every piece starts with the materials. The Choras earrings are saved in our wishlist and ready to be added to our summer box.

click to buy Carrie Forbes shoes and bags



Neutral tones and simple silhouettes are the signature style of re-emerging designer Carrie Forbes. Using artisanal Moroccan techniques, she launched her first footwear collection in 2014 with a range of sandals that each take up to a day to make. It’s no surprise that what we love about them is that they look like something from another time, an heirloom passed on from our mothers and grandmothers.




Little Liffner is a brand from Scandi-cool capital Stockholm, and their accessories are the perfect blend of Scandinavian simplicity and Italian craftsmanship. They offer accessible luxury with a modern twist and we predict the ‘Tiny Box’ bag, their signature piece, is a timeless classic in the making.




Created with busy modern women in mind, all the pieces from Daneh will take you effortlessly from the office to post-work dinner. The brainchild of Dubai designer Daneh Buahmad, each collection focuses on premium fabrics and easy tailoring for ultimate versatility. Her signature piece, the maxi-length shirt dress, is our favourite style and a total Wardrobe ICON.



Every piece from Florence-born designer Camilla Cappelli Germani’s collection is made in Italy, with particular attention paid to the details and craftsmanship. We love the subtle sexiness of her shorter-hem dresses and the bohemian feel of her lace and embroidered fabrics. Her entire spring/summer collection sums up the sort of things we would throw in our suitcase for our holidays and there is something for every body shape.




Re/Done uses pre-worn Levi’s sourced from vintage shops and flea markets to make contemporary jean styles. Each piece of denim is taken apart at the seams in their Downtown LA warehouse and then reconstructed into a modern cut, meaning that numbers are strictly limited for each style. We love that we can buy modern denim shapes that are already broken in and have that lived-in look and feel.

Donni Charm velvet hairband



With a focus on everyday essentials, all Donni pieces, which range from basket bags to hair accessories and scarves, are designed with versatility in mind. From the muted colours to the soft fabrics, every element is carefully considered to provide the finishing touch to any outfit. Made in Los Angeles by women who are closely supported by the brand, there’s an element of the free-spirited West Coast infused in the designs.




Best known for her signature painted monograms, the British designer is still a relatively niche brand, unknown outside the UK. We’ve been fans of her preppy-chic beach accessories for a while, and love her new macramé collection. The range includes cotton bags, pouches and clutches that look like they could have been picked up at a French market. Deborah Brett will definitely be sporting this style over the summer.

SS18 Special

Designers To Watch

Some are newer than others, but these are the brands we are coveting, constantly spotting on our favourite style crushes and liking on our Instagram feeds.

By Laura

At Wardrobe ICONS we are as much about celebrating iconic pieces as we are about highlighting emerging talent. We love discovering new brands on our travels, or when they’re worn by our friends and favourite ICONS girls. From Donni Charm’s velvet hair bows and woven basket bags, to Borgo de Nor’s colourful printed dresses and Carrie Forbes’ handmade raffia slides, make sure these labels are on your new-season radar. 

Carmen Borgonovo and Joana de Noronha from Borgo de Nor

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