'We show you what never goes out of fashion'
Our motto is: ‘buy better, buy less’. Investing in key pieces will mean you stay in love with your wardrobe season after season – never again will you have ‘nothing to wear’!
Introducing our latest initiative, Future ICONS – promoting and supporting young designers we believe will become the iconic brands of the future. Discover their story, shop them now and be the first ones to wear them now.
No products in the cart.
Forget trawling the internet in your precious free time – with at least 30% off, these are the icons you should be investing in.
We wish we owned a whole wardrobe-full
Although we would always vote for a classic, ostentatious sunglasses can sometimes become icons too
Nothing screams summer holiday quite like a raffia clutch
You can never go wrong with a slogan sweater from Bella Freud, and forest green happens to be one of our favourite neutrals
Zimmermann is one of our go-to summer brands: the quality of the fabrics and cuts is supreme, but it comes at a price, so invest now in the sales
The perfect pair of sandals to take you from a lunch to a dinner party
A pinafore dress is ideal for northern European summers, as it can be worn layered or without anything underneath – utility dressing at its best
A deconstructed shirt, especially in a cornflower blue, will be endlessly useful. The necktie is loose so can be worn around your waist, too. Two looks for the price of one!
If you’ve been lusting after a chain-handle bag but are yet to take the plunge – now is the time
Rose gold jewellery is the perfect complement to sun kissed skin
We love a peasant blouse and consider it as much of a wardrobe staple as a simple T-shirt
This statement box bag is a current must-have but will be eternally cute, even when on shelf display
A classic designer bikini that will suit almost every shape
An off-the-shoulder dress has become a great summer staple; this one has the most beautiful lace detailing, bound to draw endless compliments
A classic gold hoop with a point of difference. How cute will these look with everything, from your work outfit to summer nights and beyond…
These NEVER go on sale – trust us, you will thank us for years to come for spotting them at 30% off
A wardrobe classic – the Breton top – in pure cashmere knit at 50% off. Perhaps not a summer sale buy, but most definitely an investment
The one sale investment Laura is making this season – practical, beautiful and everyday-friendly, we love these simple satin slides
Never underestimate the power of an event-appropriate dress – you’ll be pulling this out of your wardrobe for every occasion
The most flattering statement skirt that you can dress up or down – a smart/casual must-have
An iconic sandal that will elevate everything from your jeans to a silk skirt to something more special
We love Marte Frisnes, but it can be expensive. At 30% off, now’s the time to invest in a signature bangle
When it comes to everyday dressing, a polka-dot midi will be a life-saver time and time again
These will become just as well-loved as your favourite pair of jeans
There are few things as flattering as a tie skirt: wear it with your swimsuit, a T-shirt, or a pretty blouse and earrings
They might seem like a luxury item, but you’ll find multiple opportunities to wear these No.21 satin evening slides
Think warm summer nights and a tan – this easy maxi dress will be all you want to wear
Are you looking for that little black top with a twist to wear with your statement skirts and trousers? Well, here it is!
The ultimate every-occasion dress and your chance to own a piece of Isa Arfen
Classic diamond studs, with a twist – lightweight and easy to wear
The modern Carrie Bradshaw would have agreed with these
The perfect day-to-night dress, whether worn at the weekend with trainers or dressed up with heels
Straight from our cover shoot with Katherine Ormerod
A modern version of classic black flats that you’ll never tire of
A simple black swimsuit with that off-the-shoulder detail – perfection
From weddings to christenings, a floral tea dress will get you out of so many ‘what to wear?’ dilemmas
Nothing says summer holiday quite like a blue and white combo
Perfect for the city, weekend and on holiday
Oversized sunnies with a nod to the 70s – a summer and winter-sun winner
It doesn’t get more ICONS girl than a good boho blouse
A cross-body bag in tan suede will stand the test of time
Polka dots are a neutral – pair or clash, they will always add a bit of interest to your ensemble
So cute, so chic, so flattering – and we can think of loads of ways to wear this seasonless off-the shoulder jumpsuit
The prettiest flats we have ever seen – and wedding-guest-appropriate
A great little white lace dress that comes in navy too
One of Laura’s favourite designers and possibly the easiest summer-event maxi to wear again and again
Our current obsession is easy-to-wear evening flats and this Rochas pair will stand the test of time
A denim midi is your spring/summer alternative to jeans – wear it with a billowy blouse and tan sandals for a chic day look
An investment, sure – but you’ll be wearing this dress every summer for years to come
Sign up to
THE ICONS UPDATE
"We show you what never goes out of fashion"