Cefinn

Cefinn, Samantha Cameron’s ‘label for the modern woman’, is exactly that. Designer pieces are lovely, but who has the time, money or, frankly, the inclination to dry-clean and iron every item? Having spent the best part of a decade in the public eye, Cameron’s knows all about smart, but practical, dressing. Dresses that don’t crease after you’ve been rushing around all day, trousers that won’t ride up too high on the calf when you’re sitting down in a meeting and skirts that sit just right – these are Cefinn’s bread and butter, along with stylish separates that really do bridge the gap between the office and the pub. This isn’t workwear as you traditionally know it; dress codes have moved on and being in an office no longer means sacrificing style. 

By Phoebe Roche

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This multitasking poppy-red midi dress is the ideal thing to brighten up a grey and drizzly winter’s day. It’s super versatile and easy to wear, too, and can be dressed up or down depending on the occasion

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Image of Laura Fantacci wearing Cefinn
Image of founder Samantha Cameron
quotation-marks-open

This multitasking poppy-red midi dress is the ideal thing to brighten up a grey and drizzly winter’s day. It’s super versatile and easy to wear, too, and can be dressed up or down depending on the occasion

quotation-marks-close
Image of Laura Fantacci wearing Cefinn
Image of Cefinn campaign shot

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Click to buy Cefinn red and black top
Click to buy Cefinn fish tail skirt
Click to buy Cefinn red trousers
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