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La Perla

Lingerie

Underwear is something we believe is worth investing it – after all, it’s the foundation of every outfit. When it comes to the chicest lingerie, there’s only one label that has icon status in our books: La Perla. With its roots in the art of corsetry making (its founder, Ada Masotti, was known as ‘golden scissors’), the clever designs can always be relied on to make you look, and feel, your best. Perhaps most important though, is that at its core is a true, timeless luxury, purely for you. This lingerie isn’t something to save for best, think of it as the perfect pick-me-up.

By Phoebe Roche

Julia Haart

Creative Director

Julia Haart is the recently appointed creative director of La Perla and the woman behind the brand’s successful debut ready-to-wear collection. Having previously collaborated on two accessories edits, the American designer has a strong affinity with the label, resulting in a womenswear collection that combines the femininity inherent in La Perla with a modern touch.

A lacy bra peeping out from beneath a delicate broderie anglaise top or our favourite grey knit can look so chic if it's done right, and this bra is so beautiful it makes you feel as if you want to flaunt it rather than cover it up

TRIED & TESTED
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