THE ICONS UPDATE - ISSUE 112
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In conversation with Yasmin Sewell
Street-style star and Style.com fashion director Yasmin Sewell is known for her confident fashion flair. With an eye on the up and coming, she puts a modern spin on everything she wears. After 10 years consulting for top fashion brands and setting up her own label, Être Cécile, who better to helm Condé Nast’s new chapter in ecommerce…
Meeting up with the vivacious Australian Yasmin Sewell is like catching up with an old girlfriend over coffee. She’s funny, passionate and straight-talking and, after 20 years in the business, her eyes still sparkle when she talks about fashion.
As a buyer, she has an unfailing instinct and eye for risk-taking and now she’s spearheading Conde Nast’s dive into digital retail at Style.com. Wardrobe ICONS revisited one of our favourite cover stars in her new Camden office for a catch-up on life with two kids and a new job – and asked her for the scoop on who’s who on fashion’s coolometer.