THE ICONS UPDATE - ISSUE 76
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In Conversation with Natalie Joos
Few women light up the fashionscape quite as electrically as Natalie Joos. She sends the street-style shutterbugs into a frenzy and little wonder, with her bold mish-mish of colourful vintage finds. We catch up with the Santa Monica-based writer, style influencer, photographer and author of the blog Tales of Endearment, to discuss why dressing for the boys – “think of it as the anti-Man Repeller” – is her preferred option.
Born in Belgium, Joos studied political and social sciences with a major in journalism at the University of Ghent before arriving in New York in 1997, via a stint in London. She was studio manager for the British photographer Craig McDean, who encouraged her to pursue her talent for model casting – she took his advice in 2003 when she set up her own casting company.
Today, Joos is papped as often the models she used to cast for international magazines and advertising campaigns. Recently her focus has returned to her writing, and editing her blog, Tales of Endearment, which she launched to share her passion for fashion; she describes it as “stories about love, friends, vintage, music and life”. Earlier this year, Joos moved from New York to California.