In Conversation With Lucy Yeomans
The powerhouse behind Porter, Net-a-Porter’s first shoppable magazine, Lucy Yeomans is one of the most influential women in fashion. She launched the award-winning title in 2014 and it’s now sold in over 60 countries – its cover stars have included some of the world’s most iconic women, such as Gisele Bündchen, Lady Gaga and Cate Blanchett. Lucy is the former editor of British Harper’s Bazaar; here she explains why she always puts the customer first and how she’s created a magazine that recognises the importance of seeking out fashion to make you look phenomenal.
Lucy Yeomans could have gone down the classical music route, but an internship at Paris’ Boulevard magazine made her realise that working on a magazine incorporated all her interests: art, architecture, film, photography and fashion. She went on to The European and Tatler before being offered the editorship of Harpers & Queen (as it was known then) at the age of 29. She edited Harper’s for 12 years and was responsible for the magazine’s award-winning transformation from society title to fashion bible, before quitting to launch Porter. Of Porter she says: “We love profiling fantastic women: we want to share their wisdom. It isn’t about trawling through their love life, but asking them to share when they’re vulnerable, hearing about their weaknesses as well as their strengths.”