THE ICONS UPDATE - ISSUE 96
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Something old, something new…
A new season inevitably brings new buys to our wardrobes. Some are inspired by trends, some by holes we have in our existing collections, but they’re never impulse purchases. Here are our new-season recommendations alongside our tried and tested faves.
Living and breathing the Icons ethos of longevity buying means we are constantly in flux with the new season. Like everyone else, we feel the pull to purchase something; however it has to not only complement but also enhance our capsule wardrobe. It might be something more trend-based like a pjyama suit, or it might be more of a classic, like a black evening bag. The point is that we never make isolated purchases – it’s always about how we’ll be mixing the old with the new.