• No products in the cart.

  • Seraphina

    Fiona Hodges, Founder


    Inspired by the vibrancy of India and driven by a belief in slow, considered fashion, Seraphina harnesses the skills of local artisans to create effortless, forever pieces crafted in natural fabrics. 

    Having grown up in Darjeeling, Fiona Hodges has long had a deep-rooted love for the vibrancy of India. An aesthete through and through, she started her working career at Vogue magazine, but during her thirties the call of India – the place she considers her second home – proved too great to ignore. Returning this time to Delhi, she established Seraphina. 

    A celebration of effortless style, Seraphina majors on contemporary yet timeless designs that look as good today as they will in five years' time; think airy dresses and easy jumpsuits with a feminine, wearable appeal. We particularly love the coordinating childrenswear collection, which allows mum and mini-me to stylishly match. 

    Passionate about preserving traditional craftsmanship and supporting local communities, Fiona works with Indian artisans to thoughtfully create each piece. Unique prints are designed in-house and the small supply chain means that everything is made with care and consideration by the same pattern cutters, stitchers and tailors in Delhi. 

    Founded on a bedrock of slow fashion, the Seraphina ethos is ‘buy less and buy better’ – one that chimes with our own beliefs. As well as a sustainably minded production process, natural fabrics such as cotton, linen and silk are used exclusively, meaning these are pieces that will stand the test of time. Constantly striving to be as considerate as possible, the brand is hoping to be carbon neutral by 2022.

    5 questions with

    Fiona Hodges

    Where’s your favourite place to visit in India? 

    Bar Palladio in Jaipur. Conceived by Dutch designer Marie-Anne Oudejans as a maharaja’s palace from the 1960s, it is a wonderland of colour. Blue and white are my favourite, so I am in heaven here. I love discovering new parts of India, it’s such a diverse country, but I return to this place again and again. Make sure you have one of their martinis when you visit!  

    What is your favourite shopping spot in Delhi? 

    Delhi is one of my favourite shopping destinations, and there are so many great spots that I head to the markets almost as soon as the plane has landed.

    My first stop is always Khan Market as it is only 10 minutes from the friends I always stay with. Good Earth sells the most beautiful dinnerware, with each collection designed around an Indian story. The Serai collection is on my wish list – it depicts the tale of Emperor Jehangir, who crossed the snowy passes of Pir Panjal on elephants to escape the heat of the city and spend the summer months in Kashmir. 

    Anokhi is the go-to place for cotton tablecloths and napkins, as well as quilts, in fabulous block-print designs and colours. It’s really good value.

    Shaw Brothers is well worth a visit for authentic shawls – the selection they have is mind-blowing. 

    What Indian-inspired dish do you love to cook at home? 

    My all-time favourite is Meera Sodha’s delicious Sticky Mango Paneer Skewers. The ingredients are easy to find, and it’s a quick and simple dish to put together.

    What’s your go-to outfit formula for effortless everyday dressing? 

    Where possible, I try to lay out my outfit for the next day the night before – it saves so much time in the morning with indecisions. A dress is definitely my go-to, they are versatile and can be worn all day, from the office to a lunch to evening drinks and dinner.

    Who are your ICONS?

    Aerin Lauder, for her style and passion. Both her home and wardrobe are always an inspiration – from laying a table for a weekend lunch to dressing up for summer cocktails. Her passion for design shines through in all of her projects, from the interiors of her house in the Hamptons to the packaging of her scents.

    Also, Michelle Obama was the most extraordinary First Lady. Her fearless intellect and passionate support of women and her strong, outspoken presence make her a huge inspiration to me and to millions of other women and girls around the world. I am in awe of her courage and grace. 

    Follow Seraphina on Instagram @seraphina_london



    All orders are shipped Monday to Friday. If all the items you ordered are in stock you should receive an email with tracking information within 1-2 days of your order. Be sure to check your spam folder.

    United Kingdom

    Standard Delivery – (2 – 5 days) – £5.95
    All Orders Over £250 – free 

    Europe & International

    Standard Delivery – (3 – 6 working days) – £25

    (Please note customs and duty may apply. If  you refuse a shipment from Seraphina, you are responsible for the original shipping charges, any import fees that are incurred on the package and the cost of returning the package to Seraphina. This amount will be deducted from your merchandise refund. Please email your shipping and handling questions or comments to customerservice@seraphinalondon.com.)

    Can I Track My Order?

    Yes, the tracking number will be sent to you once the order is fulfilled. If you’re having trouble tracking your order, please contact us and we’ll be happy to help  customerservice@seraphinalondon.com.

    I am an international customer. Do I have to pay custom duties and import fees?

    Items in your order that are for shipment to countries outside of the UK may be subject to taxes, customs duties and fees levied by the destination country (“Import Fees”).  Check with your country’s customs control for further information.  Seraphina cannot be held responsible for any charges incurred when importing items. The recipient of the shipment is the
    importer of record in the destination country and is responsible for all Import Fees.

    During busy sales periods (Christmas, Black Friday etc.) deliveries may take up to 2 working days longer than usual.  If your order does not arrive by the date stated at your checkout please contact us at  customerservice@seraphinalondon.com.


    We hope you love your purchase but if you not 100% happy you can return your purchase(s) within 14 days of purchase for a full refund.  All returns,
    both domestic and international, are at the clients expense, unless otherwise agreed. 

    If you need to exchange an item, please return it for a refund and purchase the new item that you wish to order.

    Returns can only be accepted by us if it is unworn and in a saleable condition with all labels intact and in its original packaging. 

    Any returns should be sent to the following address, enclosing a copy of your invoice or receipt with your name and order number. Please also include your email address or daytime telephone number so we can contact you if necessary.

    Seraphina, Pythouse Farmhouse, 

    Pythouse, Tisbury, Wiltshire, SP3 6PA

    Please ensure goods are returned by recorded delivery as we are not able to take responsibility for goods that do not arrive. In the case of returning an item from outside the EU, you will need to include
    a detailed invoice clearly stating that the item/s are returning to the country of origin and therefore not subject to import tax and duties.  This should be
    marked on the airway bill as well.  We cannot be held liable for any charges incurred due to incorrect shipping and any costs that we incur will be
    deducted from the amount due to for a refund.

    PLEASE NOTE: All sale items are FINAL and cannot be returned for an exchange or refund.


    Sign up to



    "We show you what never goes out of fashion"