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Our motto is: ‘buy better, buy less’. Investing in key pieces will mean you stay in love with your wardrobe season after season – never again will you have ‘nothing to wear’!
Icons Update
October 16, 2018
Welcome to the Issue
ICONS FOR LESS
The Isabel Marant Étoile Blazer
The Joseph Trousers
The Ganni Jumper
High-Street Winners
Dad Trainers
John Lewis & Partners
Clean Beauty Under £30
October 2, 2018 Welcome to the Issue It’s coat season
September 18, 2018 New-Season Shopping List Alongside the clothes we reach for every single winter (hello, camel coat and leather leggings), we...
September 4, 2018 AW/18 Style Update We love figuring out how we’re going to re-style our wardrobe staples for the new season. For us,...
August 21, 2018 Samantha Cameron During her six years in the political limelight at Downing Street, Samantha Cameron inspired...
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Be Inspired
Interviews Exclusive conversations with the most inspiring women in the industry.
Fashion Features The ICONS guide to mastering the art of timeless dressing, directory to what's what and how-to's and seasonal reports on what's in fashion and will never go out of style.
Beauty Our tried and tested beauty reviews.
Perfect Wardrobe An exclusive look inside the wardrobes of the most stylish women in the industry.
Shopping Our stylish pick of the what to buy now; look at what our favourite brands do best and a look at what's on our wish list now.
Travel Travel experiences with our seal of approval and how to dress for the holidays.
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Future Icons
COSSIE+CO COSSIE+CO is a luxury British women’s swimwear brand offering a perfectly formed capsule collection of timeless one-pieces. Thoughtfully designed to flatter and fit the female form, this brand gives classic silhouettes a modern and effortless edge.
Katerina Psoma Meet Katerina Psoma, the creative force behind a namesake collection of eye-catching, wear-forever jewellery created in her Athens-based atelier. Get to know her gorgeous pieces, which combine exquisite materials with playful and modern designs.

Future

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Introducing our latest initiative, Future ICONS – promoting and supporting young designers we believe will become the iconic brands of the future. Discover their story, shop them now and be the first ones to wear them now.