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Our motto is: ‘buy better, buy less’. Investing in key pieces will mean you stay in love with your wardrobe season after season – never again will you have ‘nothing to wear’!
Icons Update
January 21, 2020
Editor's Letter
Ed’s Letter
The Experts
Gucci Westman
Icons Guide
Face
Icons Guide
Make-up
Icons Guide
Hair & Body
Handpicked Edit
Alessandra Steinherr’s beauty cabinet essentials
Icons Guide
my John Lewis beauty
Spotlight On
Laura Mercier
Credits
Beauty Awards Giveaway
January 7, 2020
Editor's Letter
Ed’s Letter Although it happened in 2019…
The Experts
Linda Fargo
Handpicked Edit
Laura’s Guide To Organisation
December 17, 2019
Editor's Letter
Ed’s Letter When it comes to the sales, Laura and I have very different approaches…
Top Ten
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Petro’s List
November 26, 2019
Editor's Letter
Ed’s Letter This time last week, I was touching down in the Big Apple for our first-ever overseas ICONS trip…
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Make An Entrance
Beauty Focus
Party make-up masterclass
November 12, 2019
Editor's Letter
Ed’s Letter Christmas Where embracing Christmas is concerned, I have come to realise that there are two sorts of...
Gift Guide
Laura
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Petro
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Be Inspired
Interviews Exclusive conversations with the most inspiring women in the industry.
Fashion Features The ICONS guide to mastering the art of timeless dressing, directory to what's what and how-to's and seasonal reports on what's in fashion and will never go out of style.
Beauty Our tried and tested beauty reviews.
Perfect Wardrobe An exclusive look inside the wardrobes of the most stylish women in the industry.
Shopping Our stylish pick of the what to buy now; look at what our favourite brands do best and a look at what's on our wish list now.
Travel Travel experiences with our seal of approval and how to dress for the holidays.
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Future Icons
ANAME ANAME is a collaboration between three members of the same family, specialising in handcrafted jewellery. They combine traditional techniques with contemporary design.
Marzoline Founded by twin sisters Allegra and Desideria Tantalo, Marzoline Milano specialises in luxury headwear handcrafted in Italy. We’ve fallen in love with the chic headbands, wraps and scrunchies which lend effortless glamour to any outfit.
COSSIE+CO COSSIE+CO is a luxury British women’s swimwear brand offering a perfectly formed capsule collection of timeless one-pieces. Thoughtfully designed to flatter and fit the female form, this brand gives classic silhouettes a modern and effortless edge.
Katerina Psoma Meet Katerina Psoma, the creative force behind a namesake collection of eye-catching, wear-forever jewellery created in her Athens-based atelier. Get to know her gorgeous pieces, which combine exquisite materials with playful and modern designs.

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Introducing our latest initiative, Future ICONS – promoting and supporting young designers we believe will become the iconic brands of the future. Discover their story, shop them now and be the first ones to wear them now.

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Laura Lombardi

Lou Braided Gold-Plated Earrings£ 90

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& Other Stories

Relaxed Organic Cotton Jumpsuit£ 95

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Vince

Janna White Leather Sneakers£ 195

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Gucci

Crystal Logo Hair Piece£ 225

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Le Specs

Air Heart Cat-Eye Acetate And Gold-Tone Sunglasses£ 45

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Whistles

Estelle Denim Jumpsuit£ 159

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& Other Stories

Smocked Abstract Print Maxi Dress£ 95

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& Other Stories

Duo Chunky Chain Necklace£ 23

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Whistles

Anna Leather Deep Sole Trainers, White£ 139

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Estella Bartlett

Pearl Hair Clips£ 14

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Free People

Sea Glass Floral-Print Cotton Midi Dress£ 150

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Jigsaw

Hove Boyfriend Tee£ 30

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Saint Laurent

Uptown Textured-Leather Pouch£ 300

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Apiece Apart

Bendita Twill Tapered Pants£ 295

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John Lewis & Partners

Roll Neck Cashmere Jumper£ 95

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Birkenstock

Arizona Suede & Shearling Sandals£ 124

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Jigsaw

Cashmere Slouchy Turtleneck Jumper£ 180

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Mango

Ribbed Jersey Dress£ 39.99

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Lizzie Fortunato

Quartz Heart Earrings£ 181

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Madewell

The Perfect High-rise Straight-leg Jeans£ 114

Wolford

Wolford

Berlin Stretch-Jersey Bodysuit£ 145

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Junarose

Leopard Faux Fur Coat£ 91

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MARZOLINE

Red Satin Knot Headband£ 70

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Whistles

Cord Dungarees£ 129

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& Other Stories

Frilled Mock Neck Sweater£ 55

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Isabel Lennse

Twisted Hoop Earrings£ 90

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& Other Stories

Oversized Alpaca Blend Cardigan£ 120

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Lizzie Fortunato

Porto Chain Bracelet£ 168

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Madewell

Mid-rise Skinny Jeans~~£ 165~~ £ 99

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Veja

+ NET SUSTAIN V-12 Leather Sneakers£ 115

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Jigsaw

Merino Long Cardigan£ 160

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Commando

Stretch-velvet and Jersey Bodysuit£ 92.96

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Chan Luu

Gold-plated Pearl Hoop Earrings£ 55

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Laura Lombardi

+ NET SUSTAIN Stella gold-plated necklace£ 130

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Madewell

Cotton-twill Jumpsuit£ 165

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Chan Luu

Gold-plated Pearl Earrings£ 70

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& Other Stories

Leather Knee High Boots£ 265

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Isabel Marant

Darla Braided Leather Waist Belt£ 150

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Jigsaw

Wild Flower Gathered Dress£ 160

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Ninety Percent

Organic Cotton-jersey Jumpsuit~~£ 140~~ £ 98

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Missoma

Axiom Gold Vermeil Necklace£ 165

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All Saints

Vale Cashmere Jumper£ 258

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Mango

Texture High-waist Trousers£ 35.99

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Benoît Missolin

Sabrina Crystal Hair Clip£ 100

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Missoma

X Lucy Williams Gold Entwine Hoops£ 125

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Joseph

Den Denim Stretch Trousers£ 205

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Daphine

Eddie Ring£ 75

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Ganni

Blouson-sleeve Poplin Wrap Top£ 100

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A.P.C.

Etroit Court Low-rise Skinny Jeans£ 135

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Jigsaw

Mini Hoops£ 25

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