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Our motto is: ‘buy better, buy less’. Investing in key pieces will mean you stay in love with your wardrobe season after season – never again will you have ‘nothing to wear’!
Icons Update
September 17, 2019
Editor's Letter
Ed’s Letter
Shoots
Stride Into Autumn
Beauty Focus
Wearable AW19 Beauty Trends
Our Obsession
Jumpsuits
Style Sheet
The Gucci Loafer
Style Notes
Lessons Of An ICONS Girl
Top Ten
New-Season Forever Bags
Unexpected Hero
Paisley
Credits
NET-A-PORTER Competition
September 3, 2019
Editor's Letter
Ed’s Letter With the summer drawing to a close, I can’t help but feel excited.
Trend Reports
AW19 Trend Report
Handpicked Edit
Laura’s A/W Essentials
August 20, 2019
Editor's Letter
Ed’s Letter I will never grow too old to have that September back-to-school excitement…
Perfect Wardrobe
Elizabeth von der Goltz
Shoots
Laura Goes Corporate
August 6, 2019
Editor's Letter
Ed’s Letter As we prepare to say farewell to summer, we had to finish the season with a bang…
Perfect Wardrobe
Deborah Brett
Handpicked Edit
Rainbow Beads
July 23, 2019
Editor's Letter
Editor’s Letter There’s no denying that accessories are one of the easiest ways to look stylish.
Perfect Wardrobe
Maria Kastani
Icons Guide
The Brands We Love
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Be Inspired
Interviews Exclusive conversations with the most inspiring women in the industry.
Fashion Features The ICONS guide to mastering the art of timeless dressing, directory to what's what and how-to's and seasonal reports on what's in fashion and will never go out of style.
Beauty Our tried and tested beauty reviews.
Perfect Wardrobe An exclusive look inside the wardrobes of the most stylish women in the industry.
Shopping Our stylish pick of the what to buy now; look at what our favourite brands do best and a look at what's on our wish list now.
Travel Travel experiences with our seal of approval and how to dress for the holidays.
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Future Icons
ANAME ANAME is a collaboration between three members of the same family, specialising in handcrafted jewellery. They combine traditional techniques with contemporary design.
COSSIE+CO COSSIE+CO is a luxury British women’s swimwear brand offering a perfectly formed capsule collection of timeless one-pieces. Thoughtfully designed to flatter and fit the female form, this brand gives classic silhouettes a modern and effortless edge.
Katerina Psoma Meet Katerina Psoma, the creative force behind a namesake collection of eye-catching, wear-forever jewellery created in her Athens-based atelier. Get to know her gorgeous pieces, which combine exquisite materials with playful and modern designs.
Tila March We're thrilled to introduce Tila March, a collection of elegant, go-anywhere bags created by Parisian designer and fashion editor Tamara Taichman. Get to know these keep-forever pieces, which combine thoughtful design with a modern, elegant aesthetic.

Future

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Introducing our latest initiative, Future ICONS – promoting and supporting young designers we believe will become the iconic brands of the future. Discover their story, shop them now and be the first ones to wear them now.