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Our motto is: ‘buy better, buy less’. Investing in key pieces will mean you stay in love with your wardrobe season after season – never again will you have ‘nothing to wear’!
Icons Update
April 16, 2019
Editor's Letter
Ed’s Letter
Perfect Wardrobe
Jasmine Hemsley
Handpicked Edit
Jasmine’s Bathroom Shelf
Icons Guide
Sustainable Brands
Handpicked Edit
Honest Luxury
Our Obsession
Ethical Spring Buys
Spotlight On
Veja
April 2, 2019
Editor's Letter
Ed’s Letter Every year when the clocks change, I breathe a sigh of relief. I’ve made it through winter and...
The Experts
Amy Smilovic
Handpicked Edit
Amy’s Life Essentials
March 19, 2019
Editor's Letter
Ed’s Letter Our spring cover story has been four years in the making…
The Experts
Fashion Heritage
Handpicked Edit
Laura’s Essentials
March 5, 2019
Editor's Letter
Ed’s Letter I’ve always loved the spring shows – it’s no secret I’m a summer girl at heart…
Trend Reports
Trend Report
Handpicked Edit
Laura’s SS19 Wish List
February 19, 2019
Editor's Letter
Ed’s Letter I love treasure-hunting for staples that are as smart (priced) as they are iconic.
Shopping List
Dressing-Room Diaries
Handpicked Edit
Satin Skirts
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Be Inspired
Interviews Exclusive conversations with the most inspiring women in the industry.
Fashion Features The ICONS guide to mastering the art of timeless dressing, directory to what's what and how-to's and seasonal reports on what's in fashion and will never go out of style.
Beauty Our tried and tested beauty reviews.
Perfect Wardrobe An exclusive look inside the wardrobes of the most stylish women in the industry.
Shopping Our stylish pick of the what to buy now; look at what our favourite brands do best and a look at what's on our wish list now.
Travel Travel experiences with our seal of approval and how to dress for the holidays.
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Future Icons
Katerina Psoma Meet Katerina Psoma, the creative force behind a namesake collection of eye-catching, wear-forever jewellery created in her Athens-based atelier. Get to know her gorgeous pieces, which combine exquisite materials with playful and modern designs.
Tila March We're thrilled to introduce Tila March, a collection of elegant, go-anywhere bags created by Parisian designer and fashion editor Tamara Taichman. Get to know these keep-forever pieces, which combine thoughtful design with a modern, elegant aesthetic.
COSSIE+CO COSSIE+CO is a luxury British women’s swimwear brand offering a perfectly formed capsule collection of timeless one-pieces. Thoughtfully designed to flatter and fit the female form, this brand gives classic silhouettes a modern and effortless edge.

Future

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Introducing our latest initiative, Future ICONS – promoting and supporting young designers we believe will become the iconic brands of the future. Discover their story, shop them now and be the first ones to wear them now.