Most of the men in our lives are completely down with the Wardrobe ICONS philosophy without even knowing it. They buy less, and they always buy better. Partly, we attribute this savvy to not loving spending money. At all. And partly they’re pragmatic, and realise if they get something of high-enough quality, they can avoid the trauma of shopping for that much longer. This also means that they’re quite easy to buy for, because they so rarely buy for themselves. To all the boyfriends, husbands, fathers, sons and nephews out there who don’t like to spend, thank you. It makes gift-giving that much easier.