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ISSUE 132
Cefinn, Samantha Cameron’s ‘label for the modern woman’, is exactly that. Designer pieces are lovely, but who has the time, money or, frankly, the inclination to dry-clean and iron every item? Having spent the best part of a decade in the public eye, Cameron’s knows all about smart, but practical, dressing. Dresses that don’t crease after you’ve been rushing around all day, trousers that won’t ride up too high on the calf when you’re sitting down in a meeting and skirts that sit just right – these are Cefinn’s bread and butter, along with stylish separates that really do bridge the gap between the office and the pub. This isn’t workwear as you traditionally know it; dress codes have moved on and being in an office no longer means sacrificing style.Â
Phoebe Roche
This multitasking poppy-red midi dress is the ideal thing to brighten up a grey and drizzly winter’s day. It’s super versatile and easy to wear, too, and can be dressed up or down depending on the occasion
Samantha Cameron spent 14 years at the royal stationer Smythson, first in her full-time role as creative director and then on a part-time basis as creative consultant, before setting up Cefinn (a loose amalgamation of her children’s names) in February 2017. Having first taken an art foundation course at Camberwell College of Arts followed by a fine art degree, Cameron has always had an affinity with creativity and design. Cefinn was born out of a desire to find well priced, contemporary, work-appropriate clothing that could withstand the stresses of everyday life.
This multitasking poppy-red midi dress is the ideal thing to brighten up a grey and drizzly winter’s day. It’s super versatile and easy to wear, too, and can be dressed up or down depending on the occasion
Nanushka
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Infatuation Heart-Charm Gold-Plated Hoop Earrings£ 115& Other Stories
Flared Wool Blend Trousers£ 75MARZOLINE
Knot Velvet Headband£ 65Märta Larsson
Gold-Plated Not A Pearl Necklace Quartz Necklace£ 385LoveShackFancy
Avignon Cropped Ribbed Wool-Blend Cardigan£ 365LoveShackFancy
Tristan Knitted Wool-Blend Track Pants£ 375Isabel Marant
Kindsay Suede And Mesh Trainers£ 445Theodora Warre
Spiked Zircon & Moonstone Gold-Plated Earrings£ 225John Lewis & Partners
Heat Generating Thermal Roll Neck£ 22& Other Stories
Heart Pendant Chain Necklace£ 29Diane Von Furstenberg
Jelena Knitted Turtleneck Sweater£ 190& Other Stories
Oversized Wool Knit Hoodie£ 95& Other Stories
Oversized Wool Knit Drawstring Trousers£ 95Completedworks
14kt Gold-vermeil and White-topaz Ear Cuff£ 195& Other Stories
Belted Wool Knit Polo Midi Dress£ 85& Other Stories
Chunky Sole Leather Chelsea Boots£ 165Kenneth Jay Lane
Gold Tone Crystal Link Necklace£ 215& Other Stories
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Pearl & 14kt Gold-Vermeil Necklace£ 268& Other Stories
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Alaricia Leather Crop Trousers, Black£ 230Baserange
Crew Neck Ribbed Sweatshirt & Skirt£ 190Brinker & Eliza
Gold-Plated Harley Chain Necklace£ 140& Other Stories
Ruffled Collar Cotton Denim Shirt£ 55Arket
Long Knitted Vest£ 79& Other Stories
Neck Bow Ruffle Mini Dress£ 95& Other Stories
Fuzzy Scallop Knit Vest£ 55& Other Stories
Velvet Floral Crystal Button Mini Dress£ 85John Lewis & Partners
Cross Faux Fur Slider Slippers£ 14Sign Up To
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