In Conversation with Chloe Lonsdale
It’s not hard to spot a woman in M.i.h Jeans. They instil a quiet confidence in their wearer, and the fit always enhances and flatters the body – they’re comfortable, yet structured. The authentic detailing, washes and stitching hark back to the 70s, and the beginning of the cult of denim. Chloe Lonsdale, the British mastermind behind our favourite denim label, has made a name for herself with a brand that makes every woman look effortless with a dash of London cool.
When Chloe Lonsdale talks about denim, it is with the eye of a trainspotter. The woman on the street might be interested in the colour and fit of her jeans – asking important questions such as: Do they make my bum look big? Do my legs look longer and leaner? Does my tummy look flat? But to Lonsdale, there is so much more to contemplate. She is passionate about every detail, from the stitching to the stretch content to exactly the right wash. From her new home in West Sussex we were excited to hear all about her latest styles, which shapes flatter best and why she still dresses like it’s 1980.