• No products in the cart.

  • PS and LF at work

    Ed’s Letter

    I love treasure-hunting for staples that are as smart (priced) as they are iconic. 

    When Laura and I set out to find the very smartest buys, we didn’t look online. That’s because it’s almost impossible to judge the quality of clothes and shoes without touching the fabric and trying them on. When it comes to smart buys, I’ve made many mistakes thinking I know how something will feel based on the picture, only to find that, in reality, it just looks or feels… cheap. So for this issue, we spent a week hitting the shops. From Topshop and Mango to John Lewis and J.Crew, we were in there with piles of clothes. And do you know what? It was so much fun. Plus I found some wear-forever gems.

    In Dressing-Room Diaries, we shopped for silhouettes and statements to stand the test of time alongside your other beloved purchases. We also tried out my latest obsession, nude nails, and found four modern shades that’ll make you feel (excuse the pun) instantly polished. This is probably our number-one beauty DM, after red lips.

    The smart buy issue is also about smart styling that will stretch your wardrobe so, as we’re all feeling a little tired of cold-weather dressing, we also focused on five style hacks to refresh your look. Plus 10 colourful jumpers to give you those happy spring feels. And yes, everything has a smart price. Nothing is above £295.

    We hope you enjoy the issue. I promise there are no one-night stands in here – only full-on love affairs.

    Happy shopping! 

    Petro (and Laura) x

    3 smart buys we're loving…



    Sign Up To


    "We show you what never goes out of fashion"