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  • Ed’s Letter

    When we launched Wardrobe ICONS back in October 2014…

    …A beauty section wasn’t on the agenda. However, during our first few weeks we received so many questions asking which lipstick we were wearing, or what skincare products we loved, that we quickly realised there was a desire for our personal recommendations.

    So the Wardrobe ICONS beauty section was born; a place to shine a light on the go-to’s we use every day. They are the items we couldn’t do without and wouldn’t hesitate to pass on the secret. Since then, beauty content has become a fixture in the ICONS Update, and every year we dedicate an entire issue to all things skin, hair, body and make-up. A January regular, it’s the perfect time to set new self-care routines and make those key beauty investments. 

    Fast-forward five years, and this month we’ve launched the Wardrobe ICONS Beauty Awards; a celebration of the products Petro and I have tried, tested and loved. As we have different skin types and beauty needs, we found it impossible to pick just one winner, so we’ve awarded three in each category, nodding to different consistencies and formulas. Hopefully there’s something for everyone. 

    Such a special issue deserves a very special cover star, and we were thrilled when Gucci Westman, make-up artist icon and clean beauty entrepreneur, carved out time in her busy schedule to speak to us. In her fascinating interview with our features editor Frankie Graddon, Gucci reveals how she went from au pair to Hollywood’s A-list, and why beauty should be about embracing your own identity, not covering it up. 

    Elsewhere in the issue we’ve teamed up with John Lewis & Partners to highlight the elements of the new my John Lewis loyalty scheme. Sustainability is at the forefront of my mind this year, so I am particularly interested in the brand’s innovative recycling initiative, which provides a planet-friendly way to dispose of empties, while offering money off your next purchase. It’s win-win. 

    What Alessandra Steinherr doesn’t know about beauty isn’t worth knowing – if you haven’t already, make sure to watch her brilliant Instagram videos. A true authority, she has put thousands of products through their paces, so I was intrigued to find out which had made it into her own routine. From multitasking oil to bounce-giving shampoo, get ready to add her edit of must-haves to basket. We also take a moment to highlight a true make-up bag icon, Laura Mercier, in our Spotlight On feature. 

    Finally, a little surprise! To celebrate our inaugural ICONS Beauty Awards, we’re giving readers the chance to receive a hand-picked selection of the winners. To enter, simply introduce a new friend to Wardrobe ICONS. Find out more here. Good luck! 

    Laura (and Petro) xxx

    3 of our beauty bag must-haves





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