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  • Ed's-Letter-1

    Ed’s Letter

    The sales are a really exciting time at Wardrobe ICONS HQ.

    We see it as a chance to invest wisely in iconic pieces, but it can be a minefield. It’s easy to make mistakes and repeat-buy pieces you already own five times over (another navy cashmere crewneck, anyone?). Or to buy a gown for a some imaginary ball you haven’t actually been invited to…

    The key is to have a strategy. Petro has a mind like a steel trap for clothing she’s loved over the season, and so she searches specifically for those pieces. Let’s just say that if she finds it on sale and in her size, then it’s fate and her patience has paid off.

    The first thing Laura does is filter her favourite sites by dress designer (and prices from low to high): Ulla Johnson, Emilia Wickstead and Lisa Marie Fernandez always make the cut. Of course, it helps that our team also trawls through thousands of products as part of their day job, to curate the ultimate collection of sale gems.

    And so, we humbly present our absolute best sales issue yet: first things first, we found some winning investment buys. Next up, Laura and Petro share their wish lists. Our minds are never far from summer holidays, so we love to add a little something to our summer box. And we’re also on the lookout to refresh our weekend wardrobes with cosy essentials. Finally, we have a page of dreamy items, well, just because. And we love the challenge of finding our readers insane bargains, so there’s the 10 best pieces for under £100.

    Given this is our last issue of 2018, we want to wish our dear readers a wonderful Christmas and New Year. We couldn’t do any of this without you, and we can’t wait to see you all in January for another great year together.

    Love Laura & Petro x

    3 pieces we snapped up in the sales


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