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  • Ed’s Letter

    With the summer drawing to a close, I can’t help but feel excited.

    I think it’s the crackle of anticipation that a change of season brings, something that feeds the restless soul of a fashion lover. It probably also explains why this is one of my favourite issues to produce, from researching those trends we believe will live in your wardrobe forever, to finding pieces that encapsulate them in a timeless way.

    I like to think the gargantuan team effort pays off, as the result is a blueprint of how we would like to dress for the season ahead, and helps to compile our carefully curated wish-lists. Many hero pieces we may already own, such as the classic polo neck and leather trousers, however, it will also highlight the odd item that will not only update our winter wardrobe, but give it that contemporary twist too (hello jumpsuit). 

    With the change of season also comes an upgrade – it might be that knee-high boot you have been hankering after in a different colourway, or some chunky statement jewellery to go with that new-season outfit. It might also inspire you to shop from your wardrobe and wear your tonal pieces together, as Alexandra suggests in our Style Sheet, or give your evening sequins new life by wearing them during the day. 

    There’s no doubt the nights are growing longer now, but that’s a great excuse to curl up and catch up with our podcast, ICONversations. In the most recent instalment, Laura and I discuss ‘The Juggle’, where we open up about the balancing act required to build a business with your best friend, while also maintaining busy family and social lives. 

    Oh, and if that wasn’t enough to celebrate the new season, we also have a brilliant competition with NET-A-PORTER. Enter now to be in with a chance of winning a £500 voucher, so you can buy that classic wardrobe upgrade.

    Good luck!


    Petro (and Laura) xx



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