As dedicated beauty mavens, we have come to rely on a handful of expert destinations at which to stock up our bathroom cabinets. And with its impressive roster of brands, from heritage and under-the-radar to all-natural, John Lewis & Partners is one of them.
What’s more, the my John Lewis loyalty scheme offers fellow beauty fans a host of exclusive benefits; think VIP event invitations, first-look product previews, expert masterclasses and luxe beauty gifts. We’re particularly impressed by the recycling initiative, which provides an environmentally friendly way to dispose of our empties. With an exciting agenda for 2020, now’s the perfect time to join – simply download the app and sign up for free. Here’s what’s in store for members.
A BEAUTY-FILLED WEEKEND
A highlight of the beauty calendar last year, this spring marks the return of the ‘my John Lewis Beauty Weekend’. Running from 26-29 March in eight key stores across the UK, the event will be filled with pro masterclasses, insightful panels and exclusive talks (past experts include Sali Hughes, Hannah Martin and Katie Jane Hughes). This year’s sponsors are Charlotte Tilbury, Estée Lauder, Laura Mercier, NARS and Sunday Riley. Tickets are exclusive to members and include a goody bag worth over £100. There will also be a range of experiences in beauty shops nationwide, including mini masterclasses and personalisation, plus exclusive gifts.
RECYCLE YOUR MAKE-UP BAG
With 120 billion units of packaging produced by the global beauty industry every year – and very little of that being recycled or recyclable – disposing of used beauty products in a planet-friendly way is at the forefront of our minds. That’s why we’re taking advantage of BeautyCycle, a new initiative in association with recycling company TerraCycle, which composts or recycles products and is expected to save four tonnes of plastic packaging from going to landfill each year. Take five or more empties to your nearest John Lewis beauty counter the next time you make a beauty purchase, show your my John Lewis card and get £5 off.
GET A BEAUTY KIT UPGRADE
What’s better than receiving a handpicked selection of best-in-class beauty products? We’d argue, nothing. My John Lewis Beauty members gain access to exclusive invitation-only seasonal beauty boxes throughout the year by spending £100 online in a single transaction. Launching in February, The Discovery Beauty Box features an edit of the latest must-have products from brands including Sunday Riley, Lixirskin, Sarah Chapman and Erno Laszlo.
DISCOVER NEW FAVOURITES
Get ahead of the beauty curve by receiving exclusive invitations to trial in-store beauty services and collect complimentary product samples, such as a 15-minute Elemis facial and 10ml bottle of Peptide Overnight Peel. Members also get VIP early access to new product launches before anyone else.
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