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  • Love Letter

    To Our Sales Buys

    The summer sales have officially started, which means only one thing – now is the time to grab yourself a sartorial steal. Though it’s all too easy to get caught up in the frenzy of discount season, it’s certainly worth keeping a few things in mind…


    Edited by Laura & Petro Words by Frankie

    The marker of true value for money is a piece that will be worn forever, rather than being a flash in the pan, so careful consideration is vital when hitting the sales. Remember, items should deliver on versatility and longevity, no matter how heavy the discount. It’s the right time to look for ICONS that would be out of reach at full price, as well as pieces that will extend the shelf life of your wardrobe classics. 


    To give us a steer in the right direction, we turned to our resident sales-season experts, Laura and Petro, and asked them to share the smartest purchases they’ve ever made, plus the fail-safe tips they wouldn’t go sale shopping without.

    “It’s always worth making a sales wish list and keeping a close eye on it to monitor discounts. I spotted this Three Graces dress at the beginning of the sales season when it was 20% off, but held out until a little later on when it dropped to 50%, making it much more affordable. Patience is key!” 

    “I’m a real collector of basket bags and love to wear them in the city during the spring and summer, as well as on holiday. This is a favourite sales buy of mine by mid-priced accessories brand Muuñ. During sale season it’s always worth monitoring these ‘sweet spot’ labels which, when discounted, offer luxe pieces at high-street price points.”

    “Subscribe to e-tailers for updates on sales. I bought this Rhode skirt at full price, but felt the top was a little expensive so put it in my basket until sale season. I received a notification as soon as a 30% discount was applied, and bought it immediately. Now I have a matching set – it was fashion destiny.” 

    “It’s tempting to gravitate towards tried-and-tested pieces when sales shopping, but it’s worth stepping outside of your comfort zone and trying a few unusual pieces, which tend to have bigger discounts. I bought this Preen skirt in the Christmas sales and wore it all winter with boots – and all summer with flats.”

    “I would always recommend checking back in with the sales every few weeks, as new pieces get added that you won’t have seen first time around. These Simone Rocha flats are a case in point; I found them right at the end of the summer sales and they are the ultimate statement slide buy.” 

    “This is my beloved Dolce & Gabbana dress that I bought at an 80% discount a few years ago, during my annual trip Bicester Village. Retail outlets are a great place to look for steals at any time, but they also tend to have further discounts during sale season – so now is a great time to go.” 

    “Try searching the sales by designer, rather than category. I am a big fan of Gül Hürgel (I love its playful use of colour and print and flattering silhouettes), so when I needed a dress for a white-and-blue party last August, I searched the brand on Matchesfashion.com and this popped up. Matches also has a dedicated sale section for most of the year that is full of treasures. Take a look!” 

    “Every successful wardrobe is built on classic cornerstones, and the sales offer the perfect opportunity to pick these up. Now’s the time to look for investment staples, such as this black linen Matteau summer dress, which I have worn on repeat.”

    “The sales are a great time to invest in accessories; sunglasses, belts, hats, etc tend have higher mark-ups, meaning that the discounts are greater during the sales. I picked up this Valentino belt, which fits effortlessly with the rest of my wardrobe and transforms every outfit I put it with.” 

    “Don’t just look for summery pieces now, keep an eye out for winter items that come with an even bigger discount. I had wanted these Gianvito Rossi boots for years, so couldn’t believe it when I found them for 60% off in last summer’s sales. They were my autumn/winter hero buy.” 



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