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  • Ed’s Letter

    Having an intelligent wardrobe doesn’t mean you have to spend a fortune…

    …It comes down to the little things when you’re looking for longevity and affordability. Reading labels, paying attention to design details, the feel of the fabric… This is exactly what we do every year when we bring you our Smart Price issue. For Dressing Room Diaries this time, we couldn’t get to the high-street changing rooms, but we did as much as we could online. We scoured the internet, ordered the pieces that looked like they had potential, and then tried them on with everything else we own. The result? A line-up of outstanding pieces. For more tips on how we spot winners, don’t miss our IG Stories this week. 

    For our Handpicked Edit, my friend Alex Stedman, of The Frugality, was my first call. We started our careers together at Red magazine and went on to launch our digital platforms at around the same time. What I love about The Frugality is that it’s not about being cheap, it’s about making intelligent purchases. Alex always has the best fashion, beauty and interiors finds, so don’t miss her curated page in this issue. 

    There’s just so much in this issue that I know you’ll love: we have everyday classics for under £200; a Style Sheet on how to master high/low dressing; canvas trainers, from Superga to Isabel Marant; colourful updates for every room in your home; and performance workout wear at a smart price point, too. In the interest of smart spending, we also asked Ava to teach us how to master the at-home manicure. She’s broken it down into four easy steps.

    And finally, we are so excited to announce our Reiss giveaway, where you have the chance to spend £500 on their spring collection. Click here to discover how to enter! I am so impressed with the quality of their items and accessories that I know you’ll find a staple for your spring wardrobe.

    Until next issue, spend smart!

    Laura (& Petro) xx

    3 Smart Buys For Spring



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