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  • The Frugality’s Alex Stedman

    We’ve always admired the way our friend, Alex Stedman, a freelance fashion editor and founder of lifestyle hub The Frugality, combines her incredibly well-trained and stylish eye for timeless fashion with affordability. Not only does she know how to tell if a piece has been made to last, she also invests in classic silhouettes that work with everything else she wears. To follow, the everyday staples that made her discerning cut.   

    By Alex Stedman


    Stevie Dress£185

    “I love this collaboration between Kitri and Jessie from We The People Style, and this dress ticks all my boxes for summer.”

    The Cornrow

    Aanu Mermaid Cushion£45

    “The Cornrow are doing some lovely things, and this cushion brings real joy to my hallway.”

    Hotel Magique For Anthropologie

    The Scent Of Magique Boxed Candle£28

    “I couldn’t find a collaboration more up my street than Hotel Magique x Anthropologie. I love everything about it!”



    “The recent flurry of glasses brands offering affordable stylish eyewear has got me really excited, proving that style and practicality can be achieved at a fair price. Finally.”


    Big Shirt In Poplin£39.95

    “You will always find a crisp, poplin oversized shirt in my wardrobe. A summer basic.”


    Cropped Linen Trousers£24.99

    “Post pregnancy (and lockdown), I’m being easier on myself and finding clothes that allow my body to breathe a bit more. So, looser silhouettes, such as these elasticated-waist trousers, are a welcome addition to my wardrobe.”


    Midform Fray£55

    “I am a forever Teva convert. They go with everything in my wardrobe.”

    La Redoute Interieurs

    Washed Linen Plain Duvet Cover£90

    “I actually bore myself looking for the perfect affordable bed linen. This is the best value for money (yet still excellent quality) that I’ve found – we have it in navy.”

    John Lewis & Partners

    Colour Pop Glass Tumbler£5

    “Now we have a kitchen, I am finally replacing our old ‘had-since-university’ mix & match glasses with grown-up matching sets of tumblers – and it feels so good!”

    & Other Stories

    Floral Printed Bucket Hat£27

    “A bucket hat is the summer headwear that I never knew I needed, and I love this gardenia print.”

    “Everything I have from COS has lasted years, and the cut is always spot-on. I would wear this with Birkenstocks or Tevas as an easy summer look.”

    Black Bough

    Enamel Splatterware Tumbler£8.50

    “I am so enamoured with both enamel and splatterware, so this is kind of an addiction. I use enamel for kids’ utensils, too, as they’re grown-up but hard to break! These hold kids’ toothbrushes in the bathroom.”


    Dew Point Moisturizing Gel-Cream£13.50

    “Versed is a great new beauty brand at a really great price point, and this is in my current skincare regime.”



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