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  • Behind the scenes

    Our COSSIE+CO Swimwear Exclusive

    At Wardrobe ICONS, we have always been passionate about nurturing and highlighting the new and undiscovered brands that we believe are ICONS of the future, so we are incredibly proud of our Future ICONS initiative which does exactly that. When looking for a label with which to launch the initiative four years ago, COSSIE+CO was the perfect choice. Founded by former fashion executive Isobel Elphinstone, its ethos is simple: to make effortlessly flattering swimsuits for the modern woman. 

     

    As soon as we came across COSSIE+CO, we knew we had to collaborate. Isobel’s dedication to creating the perfect one-piece chimes with our own ethos of quality over quantity, and our swimwear drawers are full of her designs (in fact, last summer, Laura positively lived in The Ashley!). Over the course of our working relationship we have been delighted to launch exclusive colourways, but this year we have gone one step further and co-created an exclusive style: The Laura. Inspired by reader feedback – and named after our very own LF – the classic silhouette features soft padding, removable straps and comes in forever white. Did someone say, “perfect swimsuit”? 

    Simply Perfect 

     

    Born out of a demand for swimwear that is simple yet flattering, each COSSIE+CO style is thoughtfully designed, comes with impressive attention to detail and has the ability to make you feel a million dollars when poolside. We love Isobel’s focus; limited to four timeless one-piece silhouettes and two bikinis, the collection is a capsule swimwear wardrobe to be worn and loved forever. 

    The Signature Honeycomb 

     

    Beautiful fabric is at the heart of COSSIE+CO. Every piece is crafted in the UK from the brand’s signature honeycomb fabrication, which comes double-lined to give natural support without the need for underwire or panels. We also love the fact it’s quick-drying and has a chic, luxurious matt finish. What’s more, any leftover fabric is kept and reused for future collections, to minimise waste. 

    The ICONS Exclusives 

     

    Since 2017, we’ve been delighted to work with Isobel on an exclusive COSSIE+CO colourway each summer, handpicking the hues that will sit perfectly in our forever wardrobes. We love nothing more than poring over colour charts and silhouettes to create the pieces we know you will love wearing. In fact, we enjoy it so much that, this year, we have been inspired to create two exclusives…

    Meet The Laura

     

    Named after our very own LF, The Laura one-piece combines the features that you, our readers, have told us you’re looking for: soft padding to shape and support, straps that can be removed when sunbathing, full coverage at the back and a flattering mid-cut leg (no Brazilian wax required!). While perfect for taking a dip, the simplicity of line means it can also double as a bodysuit and be worn with shorts or under a billowing dress. 

    “This is swimwear for women, designed by women, and it encapsulates the way we want to feel on the beach: supported and beautiful. Marrying practicality with timeless and ageless design, it is the ultimate example of how a wardrobe basic is far from boring. I’ll be reaching for this piece for several summers to come.” – Laura 

    Meet The Ashley 

     

    The Ashley was our bestseller last year, and it’s easy to see why – the crossover design gives natural shape and support, making for one of the most flattering one-pieces we’ve come across. When choosing an exclusive colourway, we knew it had to be green – statement-making yet versatile, it pairs perfectly with summer neutrals and artfully clashes with brights, meaning the outfit possibilities are endless. 

    “In my book, green is a neutral and the perfect colour to freshen up those classic beachy blues, creams, whites and sandy shades. I love the mood-boosting effect of this clover hue, which when placed on the universally flattering Ashley silhouette, makes for a piece I can’t wait to wear.” – Petro

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