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  • Ed’s Letter

    Welcome to our midsummer issue…

    The sunshine season is officially in full swing and we’re busy making the most of the warmer weather. Although our holiday plans look a little different this year, and not everyone will be getting away, we wanted to fill this issue with a big dose of escapism to provide the change of scenery we’re all craving – even if just in our minds. 

    This starts with a trip to Australia to meet Nikki Campbell and Sophie Coote, friends and co-founders of SIR. We’ve been buying and loving this label for the last few years, and are delighted to have the creative duo as our cover stars. Although SIR. is a resort-wear brand, both Nikki and Sophie are city natives, so design pieces that work just as well for a holiday as they do at home. 

    Elsewhere, we’ve indulged our obsession for all things linen. Not just the reserve of floaty dresses, linen in every silhouette – from shirting to playsuits – is an easy, breezy choice for the warmer months. And Petro and I have done some scouring of our own to bring you the best of the summer sales in two Handpicked Edits.

    One of the summer-style questions I get asked the most is, “Can I wear denim shorts?”. My answer is a resounding “Yes!” – it’s just about finding the right cut and adding suitable outfit pieces. I show you how in this issue’s Style Sheet. And, on the subject of summer staples, for our Perfect Pairings page, we’ve matched up our favourite espadrilles and printed dresses. 

    The Guest Edit is quickly becoming one of my most anticipated features; I love seeing what the women in our W.ICONS community are wearing, loving and recommending. This month, we are delighted to have handbag designer and founder of KNEED, Keren Or, share the pieces currently on her hotlist. 

    With summer suppers on the horizon, now’s the time to make the most of your tabletop. From perfect placemats to stylish serving dishes and chic candles, Petro’s Top Twenty will have you laying a celebratory table every day of the week. 

    Thanks to being outside in the sunshine and heat, I often find the summer months leave my skin in need of a hydration boost. For this issue’s Beauty Focus, Petro and I share the tried-and-tested products that will quench parched complexions. And, if you’re off to the beach, don’t miss Ask Ava, where our resident beauty expert tells you everything you need to know about coral reef-safe SPF. 

    After a year of not seeing my family, I’m overjoyed to be going to Italy to spend some long-overdue time with them – and meet my new nephew! Thanks to the wonder of technology, I’ll be working remotely and will be back on home soil in September, ready to talk all things new season. Until then, I wish you all a wonderful summer filled with sunshine and loved ones. 

    Laura (& Petro) xx

    My 3 Summer Heroes

    • 1

      Our new summer exclusive is here. Meet the perfect linen co-ord you’ve been looking for.

    • 2

      Since discovering this quenching gel serum, it’s never too far from my reach.

    • 3

      This Paige x Reiss pair of white jeans has become my go-to daily uniform – I love wearing them with all my summer blouses and lightweight knitwear.

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