Intelligent shopping has always been the principal element of Wardrobe ICONS’ manifesto, but now, more so than ever, it feels important to ensure we’re all purchasing mindfully and joyfully for both ourselves and the planet.
Buy less, buy better, wear more and be proud of every purchase. This is the message we are holding close as we head into the new year. And while this permeates every page we put together, we wanted to share Laura’s new-year wardrobe resolutions to help guide everyone towards a thoughtful way of approaching clothes. Whether that’s caring for what you already have or adding considered buys that you’ll wear for years to come.
WEAR, REPAIR, CARE
“Clothes are there to be enjoyed, but they also need to be properly cared for if they’re to last. At the end of the season, give your collection some TLC; steam and spot-clean coats, wash or air knitwear before packing it away, and send worn shoes and bags to expert repair services such as The Restory or The Handbag Clinic.”
KEEP A WARDROBE DIARY
“One of my tricks is to keep a notepad near your closet and jot down every time you reach for something that isn’t there. This way, you’ll know exactly what you need – and what you don’t – when shopping. I also keep track of the wardrobe staples that have worked well each season and are worth investing in again in a different fit or colour.”
“A true wardrobe ICON is a versatile one, so before buying anything ask yourself the following: how many different ways can I wear it? Pieces that can be restyled and reworked for different dress codes and occasions make for the smartest investments. When it comes to cost-per-wear, one-trick ponies never make sense.”
INVEST IN EXPERT BRANDS
“Whatever you add to your wardrobe should be the very best in class, so gravitate towards brands that specialise in a specific garment or area. By relying on brands that have invested in expertise, heritage and craftsmanship, you’re guaranteed to purchase something beautiful that will stand the test of time.”
REACH FOR ELEVATING PIECES
“The smartest wardrobes sit cohesively together. When thinking about purchasing a new piece, make sure it works with what you already own, whether that’s by giving basics polish or refreshing classics. But versatile doesn’t mean boring, it should also be something you truly love and will enjoy owning and wearing.”
KEEP IT REAL
“Essentially, your wardrobe should do one thing: make getting dressed easy. Work out what you need for day-to-day and fill your closest accordingly. For me, that means luxe knitwear during the winter and easy dresses in the summer. Avoid buying pieces that don’t suit your lifestyle, no matter how lovely they are. You won’t wear them, trust me.”
FALL IN LOVE
“I know when I’ve found a piece deserving of a spot in my wardrobe as I fall a little bit in love. Clothes should make you feel amazing, so when buying new pieces, only invest in those that spark joy, as these are what you’ll want to wear for years to come. If it’s not love, move on – ‘that’ll do’ buys never get worn.”
KNOW WHEN TO STOP
“It’s very easy to keep buying multiples of favourite wardrobe categories, but it’s important to know when to stop investing in the pieces you already own and concentrate on gaps that need filling. So if you already have several grey sweaters or more jumpsuits than you could possibly hope to wear, step away and move on.”
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