• No products in the cart.

  • Ed’s Letter

    At a time like this, it’s hard to find the right words…

    I speak for everyone at Wardrobe ICONS when I say we are truly saddened by the passing of Her Majesty Queen Elizabeth II. On a personal note, over the 25 years I have lived in the UK, I have admired the Queen’s dedication and sense of duty. In challenging times, she was a reassuring constant; during the pandemic her words “we will meet again” were of great comfort. We extend our condolences to the royal family. 


    For this issue of The ICONS Update, we wanted to offer a comprehensive guide to the season ahead; the new moods, key pieces and smart updates you need on your radar. While this time of year isn’t about buying an entirely new wardrobe, it pays to know the little tweaks and additions you can make that will transform what you already own and make them feel like new again. 

    We kick off with our incredible cover star, Alison Loehnis. As President, Luxury and Fashion – NET-A-PORTER, Mr Porter and The Outnet, Alison knows all there is to know about the contemporary fashion landscape and what constitutes long-lasting style. She’s also one of the most effortlessly chic people I know, and has a way of dressing that is both timeless yet full of personality. On page 2 our fashion editor-at-large, Deborah Brett, sits down with her to discuss helming a luxury empire, the future of shopping and her own style ethos. 

    Our bi-annual trend report is back, and as ever it aims to help you look at your existing wardrobe through a fresh lens – be it new outfit combinations, styling ideas or the hero pieces that will revamp classics. Putting this report together always gets me excited about dressing for the months ahead. I’m particularly looking forward to the return of wild cat prints and will be rewearing my beloved Gianvito Rossi leopard boots with my winter dresses and skirts. 

    Colour is also a big focus of the season; from fuchsia to highlighter tones, the catwalks were bright and bold. While certainly a sartorial mood boost, embracing colour can also be hard. Throughout the issue we’ve shared simple ways you can incorporate it into your everyday. Turn to Style Sheet on page 7 where I’ve put together four ways of wearing my favourite combination: red and pink. 

    For more seasonal guidance, Petro and I have each compiled our new-season edits. These are a mixture of the one or two new investments we’re planning on making, plus the pieces we already own and will be respinning with fresh styling ideas. For me this involves layering merino roll-necks underneath last winter’s shirts, jackets and dresses. I can’t wait to see what’s on PS’s list

    Now’s the perfect time to think about new-season footwear. On page 6 you’ll find the ultimate autumn shoe guide, featuring the styles guaranteed to see you through the season and even into spring. Think of it as a check list of the shoes and boots you might already have and need to rediscover, as well as those you could add to your collection. We also shine a light on our unexpected hero: the utility jacket. If you already have a trench, this is the autumnal jacket to invest in. I’ll be wearing mine to tone down dressier pieces. 

    Finally, we have dedicated our beauty page to brows. My own beauty approach is ‘less is more’, but while I don’t wear a lot of make-up, I have come to appreciate how important groomed brows are for framing the face. We’ve tried, tested and found four products that will help maintain and make the most of your brows at home – no professional services required! 

    We hope this issue brings you a moment of joy and light relief this week. 

    Laura (and Petro) xxx

    Laura's New Season Investments

    • 1

      The casual fit and mossy tone make this trouser suit the perfect coord to update my workwear uniform. 

    • 2

      Loafers are my shoe of choice this season. I love the classic masculine edge they give my long dresses and wide jeans.

    • 3

      This bag has everything: space for daily essentials, loops so I can carry it in the crook of my arm or use the shoulder strap, and versatile tones that work with my whole wardrobe. 



    Sign Up To


    "We show you what never goes out of fashion"