Whatever price point you’re buying at, quality has to be paramount. So, when I’m considering a smart buy, I’m just as fastidious about beautiful fabric, well-thought-out cuts and considered details as I am when making a big investment. A £200 trench coat might, on first look, seem the same as one 10 times the price, but it all comes down to how it feels when you wear it. And if you find that smart buy that feels like a million dollars? Then you know you’re on to a winner.