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  • Ed’s Letter

    Do you hear that..?

    …The holiday season – and all its sleigh bells and sparkle – is on its way. With just over a month to go until the big day, we thought it was the perfect time to compile our annual gift guide. In a mammoth effort by everyone at W.ICONS HQ, we have scoured the virtual shelves to find the very best gifts for everybody on your list. We’ve tried to consider every personality out there in the hope that anyone and everyone can find the perfect present. 

    Mums, best friends, girlfriends, sisters – on page 2, you’ll find show-stealing gifts for the extra-special women who make your world go round. Page 9, meanwhile, has plenty of ideas for hard-to-buy-for dads, husbands, brothers and every other man in your life. Shopping for the kids? With several team ICONS mini-mes now in existence, we’ve rounded up the presents that will keep little hands occupied – and give parents five minutes’ peace. And because mine and Petro’s little ones aren’t so little anymore, we’ve added a page of ideas to inspire those looking for ideas for tweens and teens

    Elsewhere, you’ll find joy-inducing stocking fillers, thoughtful personalised gifts and, for the die-hard W.ICONS fan, the dream-worthy big-ticket buys to add to your forever wardrobe. However, the perfect present doesn’t need to cost a fortune. We’ve compiled the under-£50 gifts that are guaranteed to feel magical. 

    Because Petro and I take gifting very seriously and may well have been compiling our own wish lists for a couple of months now, we wanted to share the pieces we personally can’t wait to give and receive. We’re also very excited to have our good friend and editor-at-large, Deborah Brett, reveal the piece she’s hoping will be sitting under the tree. And our beauty columnist, Ava, tells us which beauty gifts are worthy of a place on the bathroom self. 

    What you might notice is that we haven’t included a page of wrapping ideas in our guide this year. This is because we wanted to approach things more sustainably. Instead, we’ll be reusing paper and bags from past presents and reaching for ribbons and decorations that can be kept and brought out again next year. With this in mind, have a look at our For The Home edit on page 13 for brilliant reusable crackers and more ideas to bring festive cheer to your house. We are also pleased to have been able to use this guide to champion brands with authentically sustainable credentials and small independent brands producing in a positive way. 

    What do you think of our cover? One word: ICONic. A huge thank-you to Tiffany & Co. for providing us with the beautiful image. I think I speak for all of us when I say that discovering a blue box on Christmas morning is the stuff dreams are made of. 

    Finally, I am very excited to announce that we will be launching our 12 Days of Christmas advent calendar again this year, on 1st December, with incredible prizes to be won from the likes of Carolina Bucci, JOSEPH, The Lacquer Company and more. Stay tuned for updates. 

    However you celebrate the holidays, this year feels like the time to make it more special than ever. We can’t wait to spend time with friends and family – and while this is, of course, the most important part, it certainly doesn’t hurt to have a few spectacular gifts up your sleeve. So, here’s to finding those extra-special tokens to send with a lot of love.


    Laura (& Petro) xx

    Three Things I’m Hoping To Find Under My Tree

    • 1

      Our new W.ICONS exclusive lipstick, in collaboration with Cosmetics à la Carte, is inspired by the lush tomatoes in the Sicilian village of Pachino, and is the perfect orange-red. The ultimate stocking filler. 

    • 2

      The jewellery ICON to top all ICONS, these Tiffany & Co. gold hoops would quite simply make my year. Santa, baby?

    • 3

      I can’t wait to host friends and family for festive dinner parties and would love to use this table planner to work out the perfect seating arrangement. The middle can be personalised with my initials, too.



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