Meet the new own-label collection from John Lewis, designed to transform the way you dress every single day. Whether you feel like throwing on a mood-boosting bright or something more muted, there is so much room for your own personal brand of style. And it’s this exacting kind of fashion flexibility that was at the heart of Jo Bennett’s vision for the new collection. A range that would provide fashionable building blocks for your wardrobe, but not one that lacked statements and interesting silhouettes – because whoever said timeless and wearable has to mean bland and boring? We can attest: mission accomplished. The 300-strong collection has everything from wide-cropped trousers to pleated midi-skirts and sleek overcoats, plus many more beautifully made separates in a kaleidoscope of colour (and plenty of neutrals too). This isn’t about buying into a trend, so much as pieces you’ll love. The kind of staples you’ll reinvent every time you wear them by making different styling choices. And that’s a philosophy after our own hearts here at Wardrobe ICONS.