La DoubleJ

Within moments of being immersed in the colour-drenched world of J.J. Martin’s Milan-based lifestyle brand, La DoubleJ, you’ll find yourself convinced that you need more brightness in your life. The womenswear is every inch the designer’s own personal style, with timeless silhouettes in amazing vintage patterns (her maxi skirts are iconic). La DoubleJ also offers maximalist tableware, bed linen and eye-catching swimsuits and beach accessories. Across everything La DoubleJ creates, J.J.’s love for vintage is easy to spot. Rather than launch a new collection each season, the designer refers to her clothes as ‘editions’. Everything is treasured. Nothing is last-season or disposable, an ethos we share at Wardrobe ICONS.

By Brooke Le Poer Trench

“As a designer, J.J. has a real talent for combining iconic prints with timeless, flattering silhouettes. The result: forever pieces that are stylish, modern and completely joyful!”

J.J. Martin

Founder

Former fashion journalist J.J. Martin had always loved vintage, but it wasn’t until she moved from the US to Italy in 2015 that she began to build a lifestyle brand around her passion. At first, her site was a shoppable magazine selling vintage clothes and accessories. When she realised that selling one-offs wouldn’t sustain the business, J.J. teamed up with one of Lake Como’s oldest silk manufacturers, Mantero, and La DoubleJ issued eight dresses in archive prints. The rest? Fashion history.

“As a designer, J.J. has a real talent for combining iconic prints with timeless, flattering silhouettes. The result: forever pieces that are stylish, modern and completely joyful!”