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    Fashion Brands

    Style that doesn’t cost the earth – isn’t that what we’re all looking for? You know, the amazing fashion finds that never date, always deliver and bring a touch of luxury to your wardrobe. Those investment pieces that are beautifully made, elevate the ordinary and that you won’t see five friends wearing at a party. So to help in your hunt we’ve shortlisted 10 of the best luxury labels for less.

    Claire Brayford



    If you haven’t already visited Arket (part of the H&M group), the new go-to for elevated Scandi basics, then you really are missing out. Like the name itself (it’s Swedish for a blank sheet of paper), it allows you to rewrite your style with its accessible, streamlined staples. A cross between Cos’s minimalism and & Other Stories’ free spirit – expect clean lines and exciting basics. You’ll want to dive right in.



    Launched 30 years ago, older fashion fans will remember Ghost as the cult 90s slip dress label – today it has a whole new fanbase looking for relaxed, versatile dresses they can throw on and look instantly polished in. Dresses are in georgette, crepe and satin and have an irresistible way of skimming curves, plus we love the dye-to-order service when you want something really different.


    Where do cool girls shop when they’re searching for something different? Ganni, of course. For laid-back Danish design with an edge, they’re straight in there. Now the brand has launched a 17-piece capsule collection for MyTheresa.com – our favourites are the embossed leather bag, heavenly sequinned trousers and souped-up trainers – there’s even more excuse to love them.



    Can we take a moment to appreciate the understated elegance of Loeffler (pronounced Leff-ler) Randall accessories – the effortless loafers, directional white courts, and don’t get us started on the bags… Every one of Jessie Randall’s designs is functional, chic and a little bit bold. And for Christmas, don’t miss the beautiful gift-wrapping (customised by various female artists), as well as the monogramming service.



    Oh how we swoon over the grown-up, elegant bohemia of Masscob. If Talitha Getty in the 1970s is your icon, you’ll be in heaven. What the Spanish label – created by design duo Marga Massanet and Jacobo Cobián – lacks in trends, it more than makes up for in beautiful fabrics, detailing and colours. This season the velvet designs have already been a hit, with the Bluette dress an instant sell-out.



    In the run-up to Christmas if you are looking to make an entrance that doesn’t cost the earth, then meet British eveningwear brand Solace London. Its speciality is clean-lined, undiscovered cool. It first caught our eye when Chrissy Teigen wore a white sculptural gown to the annual CFDA Awards in New York. Expect luxurious fabrics, dramatic shapes and jaws on the floor.



    Insiders will tell you that they have been relishing Joie’s casual, luxurious comfort since its launch in 2001 – but the exciting news is that ex-Net-A-Porter global buying whizz, Sarah Rutson, has come on board as the new chief brand officer. We can’t wait to see what she has in store – but for now we’ll bask in the brand’s Southern Californian ease, especially when the cold weather sets in.



    We love that London College of Fashion alumni Henrietta Rix and Orlagh McCloskey sit in their front room and paint every vintage-inspired print that appears on their silk jumpsuits, bias-cut dresses and necktie blouses. The brand has just launched a capsule collection for Net-A-Porter, based on one of their sell-out limited-edition designs. These are beautiful clothes you can wear all year round.



    The Outnet’s in-house label, this is where the style-savvy turn for the pivotal pieces to fill the holes in their wardrobes. The modern white shirt, the perfect cropped black trousers or the velvet evening jacket that’s cut just so – it’s the destination when you need to pull everything together and stop feeling like you’ve got nothing to wear.


    When it comes to creative workwear, Kitri really cuts it. Day-to-night dresses, soft tailoring, easy separates – everything you need as a grown-up with a busy life, and all in one place. Price-wise, it’s really purse-friendly, sitting between Zara and Whistles, and with such great quality and attention to detail. The collections are constantly updating too – Haeni Kim, we salute you.



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