'We show you what never goes out of fashion'
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icons
Our motto is: ‘buy better, buy less’. Investing in key pieces will mean you stay in love with your wardrobe season after season – never again will you have ‘nothing to wear’!
Future
Introducing our latest initiative, Future ICONS – promoting and supporting young designers we believe will become the iconic brands of the future. Discover their story, shop them now and be the first ones to wear them now.
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Co-founder & Editor
laura@wardrobeicons.com
petro@wardrobeicons.com
Features Editor
frankie@wardrobeicons.com
Brand Partnerships Manager
emma@wardrobeicons.com
Design Director
art@wardrobeicons.com
Merchandising & Marketing Assistant
florence@wardrobeicons.com
Editor-at-large
deborah@wardrobeicons.com
Digital Editorial Assistant (on maternity leave)
alexandra@wardrobeicons.com
Tech Lead
jeff@wardrobeicons.com
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"We show you what never goes out of fashion"