Omega

Most of us rely on our phones to keep time these days, but we still believe a watch remains one of the ultimate wardrobe ICONS. In fact, because of this shift, making the decision to invest and wear one has become even more of a statement. And with its timeless appeal and superior Swiss watchmaking expertise, Omega is the brand we think of when it comes to watches that last a lifetime – and beyond. Its designs feel modern, but are steeped in tradition and craftsmanship. Take the classic Constellation design, which launched in 1952, and most recently had a fifth-generation makeover based on the ‘Manhattan’ style from the 80s. We love the utterly modern feel and exquisite finish.

by Brooke le Poer Trench

“Owning one of these watches is to own a piece of history. For my 21st, my grandmother gave me the gold Omega watch that her father gave my grandfather on their wedding day in 1950, and I love it so much. It will live on for generations in my family” – Laura

Cindy Crawford

Brand Ambassador

Cindy Crawford is Omega’s longest-standing and perhaps most iconic brand ambassador, having first worked with the brand in 1995. In a world where these relationships often have a short shelf-life, Omega has grown as a brand alongside Crawford, who’s said of the relationship: “I love that Omega has embraced me becoming a woman and not made it so focused on ‘Okay, she’s a young, hot model’. I also love how philanthropic Omega has been over the years.”