Pure Collection

Versatile, premium and wear-forever timeless: superlatively soft cashmere is one of those everyday luxuries that we believe is totally worth it. And the brand we turn to for the hardest-working pieces in our winter wardrobe is Pure Collection. The key is to find the shape that suits you (and your wardrobe) and then get it in every colour. For Laura, it’s the classic Cashmere Lofty Sweatshirt that she reaches for again and again – comfortable enough for the weekend, but smart enough for work. Petro loves the style, but sizes up for a roomier fit, as it’s the perfect layering piece when she’s looking for a little extra warmth without adding bulk. And for both, the cashmere t-shirt has become the ultimate base layer. Perhaps the thing we love most about all of our Pure Collection cashmere is that it’s the perfect weight – each piece is cosy outside, but you won’t overheat once you’re indoors.

“What we love about Pure Collection is that it not just about luxury cashmere. They also have a number of tailored pieces like this long length blazer. They actually flatters the female form and at a very reasonable price point, which is much harder to find than you might think”

Martin Parker

Creative Director

Before Martin Parker became creative director of the Pure Collection design team, working with some of the most beautiful fabrics and yarns in the world to create collections that work across every aspect of the modern woman’s wardrobe, he worked with esteemed British designers including Betty Jackson and cutting-edge label Preen. On a daily basis, his team design the kinds of forever-staples that you can reach for season after season, with classic colours, cuts and layering pieces that transcend dress codes.