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ISSUE 164
Versatile, premium and wear-forever timeless: superlatively soft cashmere is one of those everyday luxuries that we believe is totally worth it. And the brand we turn to for the hardest-working pieces in our winter wardrobe is Pure Collection. The key is to find the shape that suits you (and your wardrobe) and then get it in every colour. For Laura, it’s the classic Cashmere Lofty Sweatshirt that she reaches for again and again – comfortable enough for the weekend, but smart enough for work. Petro loves the style, but sizes up for a roomier fit, as it’s the perfect layering piece when she’s looking for a little extra warmth without adding bulk. And for both, the cashmere t-shirt has become the ultimate base layer. Perhaps the thing we love most about all of our Pure Collection cashmere is that it’s the perfect weight – each piece is cosy outside, but you won’t overheat once you’re indoors.
“What we love about Pure Collection is that it not just about luxury cashmere. They also have a number of tailored pieces like this long length blazer. They actually flatters the female form and at a very reasonable price point, which is much harder to find than you might think”
Before Martin Parker became creative director of the Pure Collection design team, working with some of the most beautiful fabrics and yarns in the world to create collections that work across every aspect of the modern woman’s wardrobe, he worked with esteemed British designers including Betty Jackson and cutting-edge label Preen. On a daily basis, his team design the kinds of forever-staples that you can reach for season after season, with classic colours, cuts and layering pieces that transcend dress codes.
“What we love about Pure Collection is that it not just about luxury cashmere. They also have a number of tailored pieces like this long length blazer. They actually flatters the female form and at a very reasonable price point, which is much harder to find than you might think”
Pure Collection
Pure Collection
Pure Collection
Pure Collection
Cashmere Lofty Sweatshirt£150Pure Collection
Organic Cashmere Luxe Cable Sweater£299Pure Collection
Cashmere Turtle Neck Sweater£110Pure Collection
Cashmere T-Shirt£99Pure Collection
Cashmere Hoodie and Wide Leg Trousers£440Pure Collection
Cashmere Roll Neck Sweater£125Pure Collection
Checked Single Breasted Coat£225Pure Collection
Relaxed Velvet Blazer£199Pure Collection
Cashmere Bed Socks£40Pure Collection
Cashmere Baby Cable Blanket£135Pure Collection
Cashmere Cable Sweater£350Pure Collection
Cashmere Bed Socks£40Arket
Heavy-Weight T-Shirt£35Arket
Denim Shorts£45Mother of Pearl
Tencel Puff Sleeve Spot Dress, Oyster£139Albaray
Meadow Floral Swing Dress£69New Balance
WL574TC2 Leather Trainers£75& Other Stories
Strappy Leather Heeled Sandals£85& Other Stories
Pearl Pendant Necklace£23& Other Stories
Cotton Baseball Cap£23Monsoon
Wide Leg Linen Jumpsuit£70Boden
Olive Ballerinas£110& Other Stories
Voluminous Puff Sleeve Midi Dress£135Boden
Leonora Raffia Slides£60Boden
Bamboo Ring Earrings£32Birkenstock
Arizona Big Buckle£125Boden
Miranda Blouse£80Boden
Abingdon Chino Shorts£55Ancient Greek Sandals
Parthena£115Boden
Virginie Denim Dress£98Sif Jakobs
Ring Follina Pianura Piccolo£89Dragon Diffusion
Triple Jump Large Woven-leather Tote Bag£375Ancient Greek Sandals
Lito£125Monsoon
Lace Organic Cotton Blouse£39Ancient Greek Sandals
Lito£125Lauren Rubinski
Love Beaded Necklace£80AND/OR
Lucy Lace BlouseAncient Greek Sandals
Charys Comfort£130Mango
Raffia Basket Bag£49.99& Other Stories
Oversized Tortoise Sunglasses£29& Other Stories
Open Back Puff Sleeve Midi Dress£95Ancient Greek Sandals
Poria Comfort£195Boden
Twist Headband£20Thierry Colson
Slava Gathered Floral-print Cotton-poplin Blouse£245Acne Studios
Vette Paisley-Print Cotton-Blend Scarf£100Want 20% off at
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