No products in the cart.
ISSUE 164
Versatile, premium and wear-forever timeless: superlatively soft cashmere is one of those everyday luxuries that we believe is totally worth it. And the brand we turn to for the hardest-working pieces in our winter wardrobe is Pure Collection. The key is to find the shape that suits you (and your wardrobe) and then get it in every colour. For Laura, it’s the classic Cashmere Lofty Sweatshirt that she reaches for again and again – comfortable enough for the weekend, but smart enough for work. Petro loves the style, but sizes up for a roomier fit, as it’s the perfect layering piece when she’s looking for a little extra warmth without adding bulk. And for both, the cashmere t-shirt has become the ultimate base layer. Perhaps the thing we love most about all of our Pure Collection cashmere is that it’s the perfect weight – each piece is cosy outside, but you won’t overheat once you’re indoors.
“What we love about Pure Collection is that it not just about luxury cashmere. They also have a number of tailored pieces like this long length blazer. They actually flatters the female form and at a very reasonable price point, which is much harder to find than you might think”
Before Martin Parker became creative director of the Pure Collection design team, working with some of the most beautiful fabrics and yarns in the world to create collections that work across every aspect of the modern woman’s wardrobe, he worked with esteemed British designers including Betty Jackson and cutting-edge label Preen. On a daily basis, his team design the kinds of forever-staples that you can reach for season after season, with classic colours, cuts and layering pieces that transcend dress codes.
“What we love about Pure Collection is that it not just about luxury cashmere. They also have a number of tailored pieces like this long length blazer. They actually flatters the female form and at a very reasonable price point, which is much harder to find than you might think”
Pure Collection
Pure Collection
Pure Collection
Pure Collection
Cashmere Lofty Sweatshirt£ 150Pure Collection
Organic Cashmere Luxe Cable Sweater£ 299Pure Collection
Cashmere Turtle Neck Sweater£ 110Pure Collection
Cashmere T-Shirt£ 99Pure Collection
Cashmere Hoodie and Wide Leg Trousers£ 440Pure Collection
Cashmere Roll Neck Sweater£ 125Pure Collection
Checked Single Breasted Coat£ 225Pure Collection
Relaxed Velvet Blazer£ 199Pure Collection
Cashmere Bed Socks£ 40Pure Collection
Cashmere Baby Cable Blanket£ 135Pure Collection
Cashmere Cable Sweater£ 350Pure Collection
Cashmere Bed Socks£ 40Free People
East Side Cardigan£ 158Boden
Imogen Breton£ 38Golden Goose
Brown Superstar Leopard Print Suede Sneakers£ 400Laura Lombardi
Dolce Gold-tone Earrings£ 120& Other Stories
Houndstooth Wool Blend Long Coat£ 205& Other Stories
Oversized Boxy Robe Cardigan£ 85& Other Stories
Relaxed Knit Trousers£ 65& Other Stories
Relaxed Knit Trousers£ 65Brora
Slouchy Cardigan£ 195& Other Stories
Oversized Boxy Robe Cardigan£ 85Hush
Letitia Shirt£ 59Theodora Warre
Shapeshifter Topaz & Gold-Plated Hoop Earrings£ 160Timeless Pearly
Heart Gold-Plated Pendant Necklace£ 278Nanushka
Lamee Mélange Knitted Sweater£ 295MARZOLINE
Velvet Long Bow Clip£ 34Wilhelmina Garcia
Heart and Pearl 18kt Fold-vermeil Necklace£ 175Ulla Johnson
Philo Cotton-jersey Sweatshirt£ 215Boden
Girlfriend Dungarees£ 98Lizzie Fortunato
Infatuation Heart-Charm Gold-Plated Hoop Earrings£ 115& Other Stories
Flared Wool Blend Trousers£ 75MARZOLINE
Knot Velvet Headband£ 65Märta Larsson
Gold-Plated Not A Pearl Necklace Quartz Necklace£ 385LoveShackFancy
Avignon Cropped Ribbed Wool-Blend Cardigan£ 365LoveShackFancy
Tristan Knitted Wool-Blend Track Pants£ 375Isabel Marant
Kindsay Suede And Mesh Trainers£ 445Theodora Warre
Spiked Zircon & Moonstone Gold-Plated Earrings£ 225John Lewis & Partners
Heat Generating Thermal Roll Neck£ 22& Other Stories
Heart Pendant Chain Necklace£ 29Diane Von Furstenberg
Jelena Knitted Turtleneck Sweater£ 190& Other Stories
Oversized Wool Knit Hoodie£ 95& Other Stories
Oversized Wool Knit Drawstring Trousers£ 95Completedworks
14kt Gold-vermeil and White-topaz Ear Cuff£ 195& Other Stories
Belted Wool Knit Polo Midi Dress£ 85& Other Stories
Chunky Sole Leather Chelsea Boots£ 165Sign Up To
THE ICONS UPDATE
We show you what never goes out of fashion