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ISSUE 164
Versatile, premium and wear-forever timeless: superlatively soft cashmere is one of those everyday luxuries that we believe is totally worth it. And the brand we turn to for the hardest-working pieces in our winter wardrobe is Pure Collection. The key is to find the shape that suits you (and your wardrobe) and then get it in every colour. For Laura, it’s the classic Cashmere Lofty Sweatshirt that she reaches for again and again – comfortable enough for the weekend, but smart enough for work. Petro loves the style, but sizes up for a roomier fit, as it’s the perfect layering piece when she’s looking for a little extra warmth without adding bulk. And for both, the cashmere t-shirt has become the ultimate base layer. Perhaps the thing we love most about all of our Pure Collection cashmere is that it’s the perfect weight – each piece is cosy outside, but you won’t overheat once you’re indoors.
“What we love about Pure Collection is that it not just about luxury cashmere. They also have a number of tailored pieces like this long length blazer. They actually flatters the female form and at a very reasonable price point, which is much harder to find than you might think”
Before Martin Parker became creative director of the Pure Collection design team, working with some of the most beautiful fabrics and yarns in the world to create collections that work across every aspect of the modern woman’s wardrobe, he worked with esteemed British designers including Betty Jackson and cutting-edge label Preen. On a daily basis, his team design the kinds of forever-staples that you can reach for season after season, with classic colours, cuts and layering pieces that transcend dress codes.
“What we love about Pure Collection is that it not just about luxury cashmere. They also have a number of tailored pieces like this long length blazer. They actually flatters the female form and at a very reasonable price point, which is much harder to find than you might think”
Pure Collection
Pure Collection
Pure Collection
Pure Collection
Cashmere Lofty Sweatshirt£ 150Pure Collection
Organic Cashmere Luxe Cable Sweater£ 299Pure Collection
Cashmere Turtle Neck Sweater£ 110Pure Collection
Cashmere T-Shirt£ 99Pure Collection
Cashmere Hoodie and Wide Leg Trousers£ 440Pure Collection
Cashmere Roll Neck Sweater£ 125Pure Collection
Checked Single Breasted Coat£ 225Pure Collection
Relaxed Velvet Blazer£ 199Pure Collection
Cashmere Bed Socks£ 40Pure Collection
Cashmere Baby Cable Blanket£ 135Vince
Cashmere Sweater£ 420Pure Collection
Cashmere Cable Sweater£ 350Pure Collection
Cashmere Bed Socks£ 40John Lewis & Partners
Raglan Sleeve Cashmere Cardigan£ 99Pure Collection
Cashmere Lofty Sweatshirt£ 150Isabel Lennse
Twisted Hoop Earrings£ 90Jigsaw
Merino Long Cardigan£ 128L.K.Bennett
Taylor Knot Clutch£ 71L.K.Bennett
Green Wrap Dress£ 221.25Shrimps
Antonia Beaded Headband£ 167Ninety Percent
Organic Cotton-jersey Jumpsuit£ 140Junarose
Leopard Faux Fur Coat£ 91Kenneth Jay Lane
Gold-plated Necklace£ 220John Lewis & Partners
Raglan Crew Neck Cashmere Sweater£ 99& Other Stories
Puff Sleeve Maxi Wrap Dress£ 95Chan Luu
Gold-plated Pearl Earrings£ 70& Other Stories
Velvet Side Slit Midi Dress£ 95Benoît Missolin
Sabrina Crystal Hair Clip£ 100MARZOLINE
Red Satin Knot Headband£ 70Madewell
Mid-rise Skinny Jeans£ 165& Other Stories
Chelsea Leather Boots£ 100Loeffler Randall
Zadie Feather-embellished Leather Tote£ 305& Other Stories
Belted Puff Sleeve Jacquard Mini Dress£ 95Mango
Fringe Beaded Bag£ 49.99& Other Stories
Ankle-cuff Sandals£ 35.99Rebecca de Ravenel
Pomegranate Crystal-Embellished Cord Clip Earrings£ 248Pure Collection
Cashmere Lofty V-Neck Cardigan£ 180& Other Stories
Pearl Studded Suede Heeled Sandals£ 85Mango
Bow Hairclip£ 17.99Needle & Thread
Bessie Ruffled Floral-print Satin Dress£ 250Lizzie Fortunato
Porto Chain Bracelet£ 168Benoît Missolin
Stella Faux-pearl Embellished Headband£ 130Daphine
Eddie Ring£ 75Mango
Fringe Bucket Bag£ 49.99Laura Lombardi
Duo Gold-tone Earrings£ 112Isabel Marant
Darla Braided Leather Waist Belt£ 150Laura Lombardi
Presa Gold-tone Necklace£ 160Sign up to
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