Living and breathing the Icons ethos of longevity buying means we are constantly in flux with the new season. Like everyone else, we feel the pull to purchase something; however it has to not only complement but also enhance our capsule wardrobe. It might be something more trend-based like a pjyama suit, or it might be more of a classic, like a black evening bag. The point is that we never make isolated purchases – it’s always about how we’ll be mixing the old with the new.