Editor's Letter

Ed’s Letter

I’ve always loved the spring shows – it’s no secret I’m a summer girl at heart…

Trend Reports

Trend Report

Every season, we cherry-pick the catwalk for styles we believe have longevity. We’re on the...

Handpicked Edit

Laura’s SS19 Wish List

Every season, we cherry-pick the catwalk for styles we believe have longevity. We’re on the...

Handpicked Edit

Petro’s SS19 Wish List

As a big tailoring fan, this season I’ve decided I’d really like to embrace some fab...

Our Obsession

Bows

We could write poetry about our love of a bow. It’s the perfect flourish, especially on pieces...

Top Ten

Spring Dresses

We reach for our long- and short-sleeved dresses constantly once the weather warms. What we love...

Spotlight On

Erdem

Known for his rich narratives that underpin every collection, Erdem is a storyteller. He has a...

Unexpected Hero

White Boots

The short-lived – but very welcome – appearance of the sun has left us wanting to update our...

Spotlight On
March 5, 2019

Erdem

Known for his rich narratives that underpin every collection, Erdem is a storyteller. He has a passion for historical research and eccentric women: his SS19 collection was inspired by two cross-dressing Victorians called Fanny and Stella; the season before that, his muse was Adele Astaire, a woman who gave up her acting career to marry into British aristocracy. Erdem also loves fine craftsmanship and tailoring, which is evident in every piece he creates. And while every hotly anticipated season surprises, there’s a signature there too: think sweeping gowns, decorative coats and elegant separates, with touches of velvet brocade, fragile lace, satin and puffed sleeves.

Brooke Le Poer Trench

“When it comes to investing in something special that you’ll never tire of, no designer achieves it better. I bought this dress for my engagement party eight years ago, and love it just as much today. Erdem’s beautifully made pieces transcend the seasons”

Erdem Moralioglu

Founder

Since 2005, Erdem Moralioglu has created a feminine aesthetic loved by stylish and powerful women everywhere: from politics (Michelle Obama) to Hollywood (Cate Blanchett), as well as Royal palaces (Meghan and Kate). Credited for helping to revive the industry, the half-British, half-Turkish designer completed a BA in Fashion in Toronto before moving to London in 2000 for his MA at the Royal College of Art. Upon graduating, Erdem launched his namesake label, which has gone from strength to strength.