We are always on the hunt for the perfect pair of jeans – the ones you can keep for years to come and rely on for those ‘nothing to wear’ days. Tommy Hilfiger Denim is a Wardrobe ICONS favourite, we love the whole range and its classic, preppy-with-a-twist look. Inspired by American denim classics but with a modern update, the range shows a slightly edgier side while maintaining the premium quality that you would expect. With subtle branding and a range of flattering washes, these jeans are designed not only to last but to improve with age. That’s what makes an ICON.
By Alexandra Dorrell
Launching his first menswear collection in 1985, Tommy Hilfiger modernised time-honoured classics, updating fit and details to create a fresh take on the preppy look we now know so well. This aesthetic of classic, American cool became signature to the brand and it quickly expanded to include womenswear, among other ranges. Tommy’s leadership and vision as principal designer provided the foundations for the growth of a global brand.
Tommy Hilfiger jeans have been a bit of a revelation for me. I'm a huge fan of soft, comfortable denim and I’m always on the hunt for new cuts and styles. I love this pair – they’re easy to wear, not to mention very flattering on the bum. The frayed detail at the bottom makes them extra special