Welcome to the Issue
Our mantra has always been clever shopping…
…because we know if you shop smart and, for the most part, buy the very best quality you can afford, you’ll hit repeat on those pieces for years (and years and years). That’s certainly how we dress. We wear a handful of the same things over and over, updating when we need to with more affordable options.
So this issue we went in search of ICONS on the high street. So much thought, effort and integrity goes into some of these clothes. The trick is knowing what you’re looking for: timeless silhouettes, high-quality fabric and flattering cuts. When these three come together, you’ve found a keeper.
Check out our finds in Icons for Less, where we focus on pieces that’ll have longevity in your wardrobe, and High-Street Winners, where Laura discovers the very best seasonal staples and instant transformers. We also take a look at our favourite high-low combos in three Style Sheets. And that’s because every now and then, we do buy carefully considered, iconic designer pieces (like an Isabel Marant Etoille blazer, Joseph trousers or a Ganni knit). If you can swing it, they really elevate everything you throw on with them.
Finally, we looked at affordable luxury for your bathroom shelf too. For us, that means high-quality, clean, non-toxic formulas. It took some searching to find stand-outs that won’t blow a hole in your wallet, but we did it.
Laura + Petro