Our Fashion Editor’s Favourite Tried & Tested Swimwear Brands
- Words By
- Elizabeth Little
- Edited By
- Polly Knight
One of London's most exciting contemporary swimwear labels, Away That Day creates sustainable pieces that never compromise on style. Designed and produced across the UK and Europe, each collection balances flattering cuts with thoughtful details, making it a favourite among those seeking elevated holiday staples.
Made in Italy, Lido is celebrated for its clean lines and beautifully understated aesthetic. Combining timeless silhouettes with innovative technical fabrics, its collections are designed to become long-term wardrobe favourites rather than one-season purchases.
Growing up between ballet studios and the surf, founder Marysia Dobrzanska Reeves understood the importance of swimwear that feels as beautiful as it does functional. Her signature scalloped-edge designs have since become instantly recognisable, striking the perfect balance between femininity and practicality.
Don't overlook the high street when searching for exceptional swimwear. True to its Scandinavian-inspired aesthetic, COS offers refined silhouettes in an understated palette of neutral tones, creating versatile styles that feel effortlessly chic both on and off the beach.
Originally launched in the 1980s before being revived by Georgiana Huddart in 2015, Hunza G has become synonymous with its iconic crinkle fabric. Inspired by vintage swimwear but designed for modern wardrobes, the collections continue to offer flattering, one-size styles that have become cult favourites.
Designed and made in Brazil, Haight brings a contemporary perspective to vintage-inspired swimwear. Known for elegant cuts and sculptural silhouettes, the collections transition effortlessly from beach days to city afternoons with the addition of a linen shirt or tailored shorts.
Best known for its luxurious silk sleepwear, British label Asceno applies the same relaxed sophistication to its swimwear collections. Clean, understated and beautifully made, its pieces are designed for those who favour timeless holiday dressing over passing trends.