'We show you what never goes out of fashion'
Our motto is: ‘buy better, buy less’. Investing in key pieces will mean you stay in love with your wardrobe season after season – never again will you have ‘nothing to wear’!
Introducing our latest initiative, Future ICONS – promoting and supporting young designers we believe will become the iconic brands of the future. Discover their story, shop them now and be the first ones to wear them now.
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Lisa Marie Fernandez
Three Graces London
Tiffany & Co.
Solid & Striped
See By Chloé
Every iconic look needs an extra-special accessory that makes getting dressed even more fun. Shop our edit of ultimate outfit-enhancing pieces.
John Lewis & Partners
& Other Stories
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THE ICONS UPDATE
"We show you what never goes out of fashion"