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  • ICON
    of the week

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    These classic jeans have the perfect demi-wide leg to pair easily with boots, trainers or heels. Just add your favourite blouse.
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    The TRANSFORMERS

    Every Iconic look needs an unexpected accessory or statement piece to make getting dressed in the morning even more fun. Here’s our edit of outfit-enhancing smart buys.

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    Future
    ICONS

    When Laura was introduced to Heloise by a mutual friend and experienced her brand for the first time, she was instantly enchanted. From quality to sustainability and reusability, Laura believed this was the candle that every Wardrobe ICONS reader had been waiting for.
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