TRENCH-MODEL.jpg

Explore the ICONS list with the latest high-quality wardrobe essentials. Discover stylish knitwear, cashmere cardigans, leather boots, and more must-have pieces.

The Best Fashion Pieces New In This Week

Intro

4 products

whistles jeans

Expertly crafted for a flawless fit, the Authentic Barrel Leg Jean boasts a high-rise and barrel leg shape that enhances your curves. Its fitted waist and ankle length create a flattering silhouette, while the non-stretch denim maintains its shape wear after wear. True to size for a comfortable, stylish look.

Authentic Barrel Leg Jean

sambas

Expertly crafted by adidas Originals, the Samba OG sneakers offer enduring style and versatility. The cream leather and suede details exude quality and sophistication, while the gum soles provide comfort and durability. A timeless addition to any wardrobe, these low-top sneakers are perfect for any occasion.

Samba OG Suede-trimmed Leather Sneakers

uniqlo jumper

Crafted from 100% cashmere, this Beige Crew Neck Jumper by Uniqlo is the perfect blend of luxury and comfort. The soft and lightweight fabric provides ultimate warmth and quality, making it ideal for any occasion. Elevate your wardrobe with this timeless and stylish piece.

Beige 100% Cashmere Crew Neck Jumper

sunglasses

The Brown True Magic Sunglasses by Le Specs offer UV protection and a sleek, modern design. These sunglasses are a must-have for any fashion-forward individual looking to elevate their style while protecting their eyes. With high-quality craftsmanship and trendy aesthetics, these sunglasses are perfect for any occasion.

Brown True Magic Sunglasses

image and two products

image

trench coat

Revamp your wardrobe with our modern take on the timeless trench coat. Made from lightweight cotton, this double-breasted coat features a detachable khaki lapel for a stylish layered look. Complete with classic details like shoulder epaulettes and a buckled belt, it's the perfect mix of tradition and contemporary style.

Layered Double-breasted Trench Coat

dragon diffusion bag

The Brown EW Kanpur Tote is a handcrafted tote made from high-quality buffalo calfskin, providing durability and a unique texture. The brown colour adds a touch of sophistication while the twin shoulder straps make it easy to carry. Featuring an open throat and an unlined interior, this tote is perfect for everyday use.

Brown EW Kanpur Tote

white dress

Introducing this Cotton-blend Maxi Dress - a perfect blend of comfort and style. This lightweight dress features elegant bell cuffs and slips on effortlessly. Made in Italy with 77% organic cotton and 23% recycled polyamide, it's not only environmentally friendly but also easy to care for with a simple hand wash. Elevate your wardrobe with this versatile piece.

Cotton-blend Maxi Dress

reiss shoes

As a stylish slingback ballerina pump, the Aubrey Leather Pumps combine a sleek pointed shape with a trendy animal print design. The slingback silhouette fastens at the ankle for a secure fit. Made of leather, these pumps exude modern elegance and are perfect for any fashion-forward outfit.

Aubrey Leather Slingback Ballerina Pumps

denim shirt

Introducing the Carter Denim Button-Through Shirt by Reiss. Made with high-quality denim, this shirt offers a sophisticated and versatile addition to your wardrobe. With its button-through design, it effortlessly combines style and functionality. Perfect for any occasion, this shirt is a must-have for those seeking a polished and timeless look.

Carter Denim Button-Through Shirt

bracelet

Experience the ultimate in luxury with this Lab Grown Diamond Emerald Cut Bezel Tennis Bracelet. Expertly handcrafted and adorned with sparkling lab grown diamonds, this one-of-a-kind piece elevates any outfit. Treat yourself to a grand slam of style.

Lab Grown Diamond Emerald Cut Bezel Tennis Bracelet

Chic New-In Pieces Found By Our Fashion Editors

Smart Buys

Sale

New In

Accessories

Activewear

Bags

Beachwear

Dresses

Jeans

Jewellery

Jumpsuits

Knitwear

Matching Separates

Outerwear

Shoes

Shorts

Skirts

Tops

Trousers

Makeup

Body

Hair

Face

Nails

Bathroom

Decor

Kitchen

Outdoor

Storage

Table Top

Wardrobe Organisation

Elevate your wardrobe with the luxurious and exclusive Antonella Top & Ermen Cashmere Co-ord. This collaboration between W.ICONS and Madeleine Thompson offers the ultimate in comfort and style, made from a premium cashmere blend. Upgrade your look with this must-have piece, combining high-quality materials and sophisticated design. Laura wears a size XS. Fabric: 30% cashmere, 70% wool. Care: Dry clean only.

The Antonella Top & Ermen Cashmere Co-ord

The large silver alphabet charm is thoughtfully crafted in sterling silver 925. The pendant, measuring 30mm in length is elegantly balanced upon a 11mm long clasp, ready to be threaded onto any of your Dévé necklaces. All the materials that we use in our jewellery are ethically and sustainably sourced using RJC certified gold and predominantly recycled silver.

Large Silver Alphabet Charm

Our by IRIS x W.ICONS Jackie jacket is a utility-inspired piece crafted with durability and timeless design in mind. Functional patch pockets at the chest and hip make it a practical piece for everyday, while the self-colour belt allows you to cinch it in at the waist and adapt the fit to you. Single-breasted with concealed press-stud fastenings, it has a vent at the back for ease of wear. The deep khaki hue ensures it will fit seamlessly into a neutral wardrobe. Fabric: 100% cotton.

Jackie Jacket

With its rich vintage bottle green hue, this cap features "Evergreen" elegantly embroidered in cream on the front. Turn it around, and our signature logo is subtly placed on the back a little reminder that, just like us, you appreciate timeless style. Perfect for adding a touch of effortless sophistication to any outfit. Designed for ultimate comfort and durability, this cap is made from distressed 100% cotton, giving it a vintage effect perfect for everyday wear. It features a one-size-fits-all design with an adjustable strap at the back.

"EVERGREEN" Anniversary Green Cap

Matte Velvet Lipstick “Pachino” Cosmetics à la Carte X W.ICONS Exclusive Lipstick Next generation red lipstick in a soft focus, light Matte Velvet formula. A supremely comfortable and easy-wearing hydra-matte lipstick that glides on smoothly, for a dreamy, cushioned finish when you first apply and long after. Inspired by the sun-ripened tomatoes found in the Sicilian town of Pachino, this perfect red/orange is a versatile, all-year-round shade that makes your smile brighter and lifts your whole complexion. Formulated with Vitamin E to support a healthy skin barrier, and a Maxi-Lip TM plumping peptide matrix to stimulate collagen and moisturise, leaving your lips firmer, smoother and better-defined, with no drying, cracking or settling in your lip lines. With a vegan formula that’s hand-made with care in England and free from Silicones, Parabens, Sulphates & Alcohol Denat. How To Apply. Sweep onto lips straight from the bullet. For maximum impact, add 2-3 layers. For a more casual “blotted” lip look, tap the lipstick with your index finger and gently dab the colour onto lips with your fingertip.

The Pachino Lipstick

Introducing The Ermen Cashmere Trouser, a luxurious and exclusive collaboration between Madeleine Thompson and W.ICONS. Made from a premium cashmere blend, this trouser offers the ultimate in comfort and style. Elevate your wardrobe with this must-have piece that combines high-quality materials with sophisticated design. Laura wears a size XS. Fabric: 30% cashmere, 70% wool. Care: Dry clean only.

The Ermen Cashmere Trousers

Aname

Dévé

Mondo Corsini

Madeleine Thompson

Otiumberg 

Cover_Issue295_final.webp

trend-report-ss25-hp-slide.gif

Discover fashion trends 2025! From tailored trousers & trench coats to barrel leg jeans & leather trousers, see the key spring trends & how to style them.


The ICONS Spring/Summer 2025 Fashion Trends

The ICONS Spring/Summer 2025 Trend Report

cropped-trench-street-01.jpg

Upgrade your outfit ideas with a cropped trench coat! Style it with a silk skirt, woven flats, a white t-shirt, straight leg jeans & a Bottega Veneta handbag.


The Spring Jacket to Have on Your Radar – How to Style It

The Spring Jacket To Have On Your Radar 

HP_Slides_Style_Sheet_01.gif

Discover how to style a polo shirt with straight leg jeans, trainers & a trench coat. From tailored trousers to a leather tote bag, get chic outfit ideas now!


How to Style a Polo Shirt – Outfit Ideas for Every Occasion

How To Style A Polo Shirt

mejuri ring model.webp

Elevate your everyday style with timeless jewellery! From stud earrings & a tennis bracelet to chunky rings & pendant necklaces, discover the perfect pieces for any look.