“We show you what never goes out of fashion”
Since 2014
Wardrobe Icons
We may earn a commission if you buy something from any affiliate links on our site.

November’s Most Loved Edits According To ICONS Readers

Edited By
Words By
6 Practical Weatherproof Outfits We Love
We try not to have separate wardrobes for the different facets of our lives. But sometimes – particularly for crisp winter walks and seasonal deluges – we need to call in backup. This takes the form of weatherproof, versatile staples that look smart while keeping us cosy and dry. Our editors have put together six outfit ideas in which to brave the elements. Click here to read
Chic New In Pieces Found By Our Fashion Editors
Introducing the ICONS list, featuring the newest high-quality wardrobe essentials our fashion team have discovered this week. We've scoured the latest trends and collections to bring you a curated selection of must-have pieces that will elevate your style game. Click here to read
What The W. ICONS Team Want For Christmas
When you work at ICONS HQ, it’s fair to say that you see a lot of great pieces each day. So, who better to consult for gift ideas than us? From our social-media maestros to the fashion editors that put together our cover shoots and edits, the team share the festive gifts firmly at the top of their wish lists this year. Click here to read
Masterclass in Perfecting The Scandi-Girl-Cool Look For Winter
Scandi style is redefining fashion with its blend of minimalism, creativity, and practicality, making waves from Copenhagen to Stockholm. This season, embrace oversized silhouettes, bold textures, and cosy-chic versatility inspired by the effortlessly cool Scandinavian aesthetic. Click here to read
Every Christmas Gift On Laura’s Wish List This Year
Our co-founder prides herself on giving great, thoughtful gifts. So, whether your lucky recipient is an interiors aficionado, lover of all things cosy or building a beautiful jewellery collection, Laura’s done the research so that you don’t have to. Click here to read
7 Timeless Outfit Ideas To Inspire Your Weekly Wardrobe
Even the most organised dressers face days when getting ready feels daunting. For those moments, our fashion director, Polly, shares seven easy outfit formulas to keep on hand, ensuring you’re never stuck in front of your wardrobe again. Click here to read
Your November Shopping List
Welcome to your November Shopping List! Co-founder Petro has curated a capsule of brown tones, leopard prints, textured layers, and a cosy knitted co-ord—perfect for transitioning from autumn to winter. Not feeling the chill? Check out past shopping lists for more inspiration! Click here to read
Your Ultimate Edit Of Cold-Weather Accessories
As we enter what we lovingly call Cameron Diaz season—those chilly months that demand hats, gloves, and cosy cashmere socks worthy of The Holiday—it might be time to refresh your winter staples. Our edit of soft, timeless classics will keep you warm this season and beyond. Click here to read
14 Endlessly Wearable Satin Staples
Understated luxury that feels as good as it looks – your satin edit is here. Think slouchy jumpers with an effortless drape, and silk slip skirts that sway with every step. Team with chunky boots now, then swap for embellished ballerinas or mini-heels when party season proper arrives. Click here to read
How To Recreate These 3 Fail-Safe Outfits For Winter
Looking for winter style inspiration? From unexpected Fair Isles to the perfect grey marl jumper and effortlessly chic monochrome trousers, explore the season’s most stylish street style. Click here to read
Back to All Issues