“We show you what never goes out of fashion”
Since 2014
Wardrobe Icons
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The W. ICONS Personal Shopping Service

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Did you know that we offer a personal shopping service? Think of us as your wardrobe’s A-Team. Our consultation service helps you organise and maximise your wardrobe. Every assignment is unique, so we can declutter and reorganise, help you fall back in love with the pieces you already own and identify the essentials you’re missing that will make your wardrobe work harder.

“My wardrobe update and personal shopping experience with the amazing Petro was simply life changing! I have to give less thought to my packing for trips and learnt to give more thought to what makes me feel good and what I enjoy wearing.”


Our personal shopping service is a luxury experience with a highly bespoke approach, meaning every assignment is tailor-made. In an initial meeting, we will discuss every aspect of your needs and determine an action plan aimed at ticking all your boxes.

We can help you reorganise and edit your current wardrobe, look at storage and organising solutions and style looks that will incorporate new purchases alongside old favourites.

Our half-day package includes:

  • An initial one-hour meeting to discuss your needs and come up with a bespoke and detailed plan of action (on Zoom)
  • An at-home visit by one of our team members to declutter and assess your current wardrobe
  • Suggestions on how to make your clothes work more effectively
  • A checklist of items missing from your closet for you to keep and shop in your own time (working with your desired budget)
  • Recommended storage and organising solutions to make your wardrobe work harder for you

You may feel that this is enough to get you started on your new wardrobe, but if not, you can book a full-day package (or even two half-days) and opt for a variety of bespoke services, including styling new outfits or even shopping for a special occasion, work trip or holiday.

Prices start at £950 plus VAT. For more information and bookings email us at [email protected]

“I really enjoyed my personal shopping session with Petro. She was kind and helpful and really took the time to understand what I wanted.”


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