“We show you what never goes out of fashion”
Since 2014
Wardrobe Icons
We may earn a commission if you buy something from any affiliate links on our site.

2025 Intentions From Team ICONS

Words by
Edited by
Georgie | Email Marketing Manager
“My skincare efforts have been poor over the past year, so I’m looking forward to introducing some effective new products into the mix to kick-start a proper regime. Firstly and most importantly I’ll invest in this SPF from Aussie brand Ultra Violette. They’re experts when it comes to sun protection.”
Petro | Co-Founder & COO
“My intention is to spend less time on my phone and read more. I am great during the holidays, but slip back to being on it 24/7 when I arrive home. First on my reading list is the third in the Troy trilogy by Pat Barker, The Voyage Home.”
Laura | Co-Founder & CCO
“Last year I had Invisalign, and I’ve now finally finished the course and am feeling very happy with my new smile! So, my good intention for 2025 is to prioritise oral health and invest in a new Hydrosonic toothbrush from Curaprox.”
Grace | Social Media Assistant
“I’ve been running more this year, but I definitely want to make it a priority in 2025. This long-sleeved running top from Sweaty Betty will help me tackle the colder months – no more excuses!”
Phoebe | Social Media Lead
“In January, I go into full nesting mode, using the time to finish jobs around my flat that I’ve been putting off, like tackling the gallery wall in my kitchen. I’m on the hunt for bright frames and fun plates to hang in the space.”
Emma | Director Of Partnerships
“Last year, I used Zoe to gauge my blood glucose response to various foods, which gave me some useful insights. This year, I’m eager to take it a step further by testing for specific food intolerances using Supply Life’s home blood-test kits. The results are said to help address common issues like bloating, energy dips and stomach discomfort.”
Lily | Fashion Newsletter Editor
“My New Year’s resolution is to up the ante on my Reformer Pilates and start doing it more frequently. I’ve noticed such a huge benefit to not only my body, but my mind, too. I’m currently living in Spain and very lucky to have access to the most beautiful studio at Puente Romano resort and incredible instructor, Hayley. I want a few more upgrades to my workout gear to motivate me further every morning. I love an all-in-one for ease in the morning, as all you need to do is throw over a knit and go, not forgetting the grippy socks.”
Elizabeth | Editorial Assistant
“I’d really like to start bringing a home-cooked lunch to work this year, rather than spending money on the same old underwhelming meal deal. I’m excited to crack into one of my new cookbooks and find some inspiration, and hopefully improve my cooking skills at the same time!”
Back to All Issues