“We show you what never goes out of fashion”
Since 2014
Wardrobe Icons
We may earn a commission if you buy something from any affiliate links on our site.

The Beauty Products The W.ICONS Team Rely On

Edited by
Emma – Executive Fashion & Beauty Director
“I often find serums can feel a bit tacky on the skin, but this one absorbs and hydrates immediately. It also genuinely brightens and adds radiance, which is exactly what I need after a week on the slopes.”
Lily – Fashion Newsletter Editor
“I’m trying to make an extra effort with my hair care this year. Because I colour it & now live in the sun, it’s become pretty straw-like. I think this mask could be just the ticket to get my locks back on track!”
Polly – Fashion Director
“It’s fake-tan season for me. A ‘no-streak formula’ has me sold, and I also prefer mousses. I can’t wait to try this one, as I’m ready for my seasonal glow-up.”
Des – Contributing Senior Fashion Editor
“This serum is super-hydrating and leaves my skin feeling really plump. I use it at night and truly feel the benefit in the mornings.”
Charlotte – Social Media Director
“I’m always drawn to softer make-up colours, rather than black, and this warm brown shade makes for the perfect subtle smokey eye when I want to take my look from daytime to evening.”
0
Yvonne – Ecommerce Manager
“I’ve almost finished my first tube of this and am ready to order my next. As someone who struggles with problem skin, finding an SPF that isn’t greasy or clogs is always a challenge, but I love how light this is, and the priming effect is just an added bonus!”
Phoebe – Social Media Assistant
“I don’t even consider this a new product anymore as it’s so ingrained in my weekly routine. But for anyone looking for a gentle exfoliant to prep smooth legs for warmer weather, this is the one.”
Elizabeth – Editorial Assistant
“I’m not a naturally great sleeper, but I’ve been taking two of these in the evening and it really helps me wind down from the day.”
Back to All Issues