How the W. ICONS Team Are Shopping the Sales
- Edited By
- Team W. ICONS
- Words By
- Elizabeth Little
Petro | Co-founder & COO
"I bought this logo T-shirt as I’d had my eye on it at full price, but decided it was too much of an investment for a T-shirt. At 40% off, however, I took the plunge."
Laura | Co-founder & CCO
"I’ve had these slippers on my radar for a while and was lucky enough to receive them for Christmas. I’ve loved wearing them at weekends with jeans and cashmere for warm, comfortable feet. I’m also loving the shape - it’s much more flattering on the leg and easy to wear with almost any type of trouser."
Claudia | SEO E-Commerce Specialist
"I have a ski trip coming up and I’m on the hunt for a warm but stylish ski jacket. With skiwear now in the sales, it feels like the perfect moment to invest, and this Perfect Moment style is practical and chic for the slopes."
Grace | Social Media Assistant
"I’ve got an exciting holiday planned this summer, and this mini dress feels ideal for laid-back evenings with friends. Plus, it’s 50% off."
Polly | Fashion Director
"I’ve just ordered these retro-feel navy New Balance trainers after looking at my wardrobe and realising a navy pair was what I was missing — they’ll tie together so many looks. I love a full colour-wash outfit, and a navy knit with navy cords and these trainers will be a go-to for me this January."
Phoebe | Social Media Manager
"This Scandi-style oversized alpaca wool scarf is exactly what I’m looking to wrap myself up in this winter."
Lily | Fashion Newsletter Editor
"Between London’s current cold snap and the ski season looming ahead, a good shearling jacket feels like a smart investment. This reversible version stands out as the kind of piece that works just as hard in the city as it does in the mountains."
Alex | Creative Assets Coordinator
“I was so excited when I saw these were on sale, as I’d had my eye on them just a few months ago. My usual Adidas trainers are looking pretty worn, so I’m hoping this red pair will brighten up my wardrobe.”
Regina | Production Coordinator
"I purchased this Chloé evening bag while looking for a refined statement piece. I’d been searching for the perfect small evening bag, and this design feels like the ideal choice — elegant yet practical, and effortlessly timeless. Even more appealing with 40% off plus an extra 15% applied, it felt like a truly smart and considered purchase."
Emma | Head of Partnerships
"These tapered puddle jeans give just the right amount of slouch. They come in a dark wash which feels fresh for this season and are currently 50% off."
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