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October’s Most Loved Edits According To ICONS Readers

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LF’s Top 10 Investments Of The Decade
Over the past decade, our co-founder has curated a wardrobe that embodies W. ICONS' style philosophy. She shares her top 10 investment pieces that blend timeless elegance with practicality—essentials for building a wardrobe that lasts. Click here to read
The Must-Have Shoes Of The Season
This autumn/winter, blend style and comfort with essentials like brown ankle boots for mornings, knee-high boots for evening elegance, and chic loafers for daily wear. Pointed flats transition seamlessly from desk to dinner, while retro trainers and designer styles add a luxe touch to casual outfits. Click here to read
Win a Burberry Chelsea Heritage Trench Coat with the W. ICONS 10th Anniversary Charity Raffle
To mark our 10th anniversary, enter our W. ICONS charity raffle for a chance to win the iconic Burberry Chelsea Heritage Long Trench Coat, worth £1,890. Tickets are £1 each, with proceeds supporting Choose Love—entries close 4th November! Click here to read
ICONS Guide: Lessons of an Icons Girl
In celebration of our 10th anniversary, we’re bringing back one of our most-loved features, Lessons of an ICONS Girl. First written in 2019, this piece has been refreshed to guide you into the next ICONS decade, proving that intelligent, thoughtful style is always in fashion. Click here to read
This Wardrobe Capsule Is The Epitome Of French-Girl Chic
“French-girl chic” remains a top style search for good reason—French women nail timeless style with versatile staples. For effortless autumn looks, choose classics like trench coats, denim, and quality secondhand finds. We’ve curated the essentials for a perfect French-inspired capsule collection. Click here to read
An Exclusive Interview With Claudia Schiffer
Claudia Schiffer, a global fashion icon and original supermodel, defined the 1990s and is the perfect choice for our W. ICONS 10th anniversary cover. Beyond her modeling success, she has expanded into books, beauty, art, film, and homeware, and we spoke with her about her incredible journey and secrets for timeless style. Click here to read
Three Stylish Ways To Wear Your Leather Trousers
Leather trousers are essential wardrobe pieces for transitional months, offering a stylish alternative to denim while maintaining comfort. They add sophistication and an edgy vibe, making them perfect for both workwear and casual outings, ensuring they'll become a go-to favourite. Click here to read
8 Simple Style Tips For AW24
The seasonal shift brings a sense of renewal, making us excited to embrace new silhouettes, colours, textures, and pairings. Updating your wardrobe doesn’t always mean adding new items; forever pieces can be reworked in various ways to feel fresh, and inspired by the AW24 catwalks, here are simple styling ideas to transition your favourites into the new season. Click here to read
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