The 8 Best Jeans Brands To Shop Now

Known for its premium non-stretch denim, Agolde is a go-to for style and longevity. Whether you're investing in a classic straight-leg pair or trying a trend-led silhouette, this LA-based denim brand delivers on both structure and fit, with jeans designed to hold their shape all day – making them a reliable choice for anyone seeking a flattering, polished look that lasts.

A cult favourite for luxury denim, Nili Lotan is beloved by insiders – including our co-founder Laura – for its elevated approach to jeans. Known for precision tailoring and refined silhouettes, the brand crafts its jeans to fit like bespoke trousers rather than off-duty denim. With a higher price point comes exceptional quality, making Nili Lotan jeans a timeless investment for the modern wardrobe.

A go-to for premium denim with a sustainable edge, LA-based Frame is known for combining effortless Californian style with a commitment to natural materials and eco-conscious production. Whether you're choosing a classic cut or a fashion-forward silhouette, Frame jeans offer style, comfort, and sustainability in equal measure – making them a smart addition to any wardrobe.

If you're curious about barrel-leg jeans, Whistles is your must-have for modern, wearable denim. The brand’s signature pair features a subtle curved silhouette that feels contemporary but easy to style, making it the perfect entry point to this trending shape. Alongside the barrel cut, Whistles jeans include timeless fits like straight-leg and slim styles, all crafted with versatility in mind. Better still, every pair comes in under £150, making this one of the best affordable denim brands on the high street.

What sets Uniqlo denim apart is its accessible price point — you won’t find a pair for more than £40 — paired with a level of quality that far exceeds expectations. Thoughtfully constructed and notably soft, these well-made styles easily rival far pricier designer options. Keep an eye out for collaborations, too; the current JW Anderson collection is particularly worth your attention.

If you’re looking for well-priced denim without compromising on style, Hush is a name to know. The Aussie-British brand has been a UK favourite for over 20 years, offering a wide range of silhouettes — from barrel to wide-leg — all for under £150. Known for combining comfort with a flattering fit, Hush denim is ideal for everyday wear. Whether you're refreshing your weekend wardrobe or searching for an easy office option, there’s a pair to suit every style.

Bringing a dose of California cool to your denim collection, MOTHER blends classic cuts with 1970s-inspired styles that nod to a laid-back, bohemian spirit. From vintage flares to modern straight-legs, the brand offers a versatile range of rigid and stretch denim, so you can choose the fit and feel that suits you best. If you're after retro-inspired jeans with everyday wearability, MOTHER is the American favourite to know.

Another cult-favourite denim brand, Citizens of Humanity is paving the way for exaggerated styles. Its horseshoe jeans feature a defined, more dramaticcurve – definitely not the choice if you're looking for a more subtle design – and helped popularise the new barrel shape. But if that’s not what you're after, don’t worry; they have all the classic styles too