The Amazing Summer Sales Team ICONS Is Shopping
- Edited By
- Team W. ICONS
- Words By
- Elizabeth Little
Des | Senior Contributing Fashion Editor
“I don’t own many evening tops, and I’ve had my eye on this Róhe blouse all season — so I’m thrilled to find it in the sale. It’ll be a key piece for party season.”
Emma | Head of Partnerships
“I’m looking ahead to the new season, and the parachute trouser is tipped to be the shape for autumn/winter. This pair is 60% off and works just as well with trainers, pumps or sandals — what I’d call a very smart buy.”
Alex | Creative Assets Coordinator
“This piece really caught my eye — the colours are absolutely stunning, and I can totally picture myself wearing it on holiday. I love the idea of using the summer sales as an excuse to treat yourself to something a bit special, and this top from ME+EM feels like a great find.”
Grace | Social Media Assistant
“I just picked up this dress for my summer holiday. I know it’ll be perfect for wandering the old town or heading straight to lunch from the beach.”
Phoebe | Social Media Manager
“Every year I tell myself to shop smarter and take advantage of the winter pieces in the sales. This time I actually did it — and found a 100% wool coat for nearly half the price. It looks far more expensive than it was, and I know I’ll wear it for years to come.”
Claudia | Ecommerce SEO Executive
“I love using summer sales to get ready for the seasons ahead. This green utility jacket from Hush is the perfect staple — and with my old parka ready to retire, it feels like the right upgrade. I know I’ll get loads of wear out of it come September, October and November, especially when London starts getting a bit rainy.”
Elizabeth | Junior Content Writer
“It may be over a year away, but I already have a summer wedding on the calendar — which means I’m using this year’s sales to find the perfect wedding-guest dress at a fraction of the usual price. I’ve had my eye on this strawberry-print style from Mint Velvet for a while now. It’s chic, playful and ideal for a relaxed outdoor celebration.”
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